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Olathe

    Digital Marketing Specialist - Olathe, United States - Garmin

    Garmin
    Garmin Olathe, United States

    2 weeks ago

    Default job background
    Description
    Overview

    We are seeking a full-time Digital Marketing Specialist

    in our Olathe, KS location.

    In this role, you will be responsible for communication with our customers and dealers through relevant emails, creating reporting for a variety of web initiatives, preparing launch readiness kits for consumer product launches, managing online discounts, managing online product merchandising on , partnering with our dealers to optimize Garmin's presence on their websites, concepting and executing promotions and maintaining strong product knowledge across the assigned market segment.

    Essential Functions
    Communicate with our customers/dealers by sending timely, relevant emails that drive sales, increase product awareness, grow brand loyalty, and assist customers with helpful information about their products
    Manage end to end email distribution including: email creation, testing, list management approvals, email distribution, and reporting
    Manage online product merchandising for including management of product cross-promotion at announcement and upkeep after

    Concept/execute promotions including:
    Partnering with sales team to solidify details of product, pricing, and timing, setting up promotions in eCommerce platform, partnering with email marketing team to support promotion, and measuring success of promotion
    Manage online discounts with Garmin business partners, including setting up promotions, testing, troubleshooting, and communicating promotion completion
    Prepare launch readiness kits for consumer product launches
    Create, maintain, and distribute reporting on a weekly, monthly, and/or ad hoc basis for a variety of web initiatives including web sales, email performance, and promotion reporting for both and partners and champion online retail training programs
    Work closely with the Director of Global Digital Marketing to implement key initiatives
    Maintain strong product knowledge across all products in consumer segments
    Basic Qualifications
    Bachelor's Degree in business, marketing, or related field
    Demonstrated strong and effective verbal, written, and interpersonal communication skills
    Demonstrated mathematical aptitude and proficiency to monitor sales, measure success of promotions, calculate ROI, and manage budgets
    Demonstrated proficiency using PC and Macintosh platforms
    Demonstrated proficiency using Microsoft Office programs including PowerPoint and Excel
    Must be positive, highly professional, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work proactively in a fast paced, deadline-driven environment
    Desired Qualifications
    Experience in retail digital marketing or digital marketing
    Financial/budget aptitude
    Garmin International is an equal opportunity employer.

    Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

    This position is eligible for Garmin's benefit program.


    Details can be found here:
    Garmin Benefits

    #J-18808-Ljbffr
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