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Director of Sales and Marketing - Peoria, United States - Peoria Symphony Orchestra
Description
Job Summary The Director of Sales and Marketing is a collaborative position that leads the PSO in successfully executing marketing and brand strategy to promote PSO concerts, programs, special events, and initiatives.
growth, while building and managing the organizations visibility in our region. This position manages the communications and sales strategy, and oversees marketing activities. The Director of Sales and Marketing generates strategies that connect patrons and audiences to memorable and impactful musical experiences throughout the community, and is responsible for the overall expression of the PSOs identity in the content it creates and
through its external marketing and communications strategy.
The position is fast-paced with multiple ongoing deadlines and it is best suited for an experienced marketing professional with strong leadership skills.
The ideal candidate will be creative, resourceful, highly organized, and have the ability to work under pressure whilemaintaining a positive attitude and flexibility.
Job Duties:
subject to revision and change, duties may include but are not limited to:
Supervise Marketing Assistant and assign duties and deadlines appropriately.
Direct and implement marketing plans and tactics for each season and concert, including awareness and branding campaigns, advertising, mailings and promotional activities, social media and digital platforms, outdoor media, photography/videography, video streaming
Explore marketing partnerships and cross-promotional opportunities
Direct program book process, including objectives, editorial calendar, design, content, advertising sales, and printing.
Oversee the monitoring of Feathr campaigns, Google Analytics, social insights, and website traffic and conversions
Direct and develop ticket sales campaigns to ensure that revenue goals are achieved.
Oversee PSO ticketing activities. Work closely with Ticketmaster and Peoria Civic Center Box Office to ensure a positive patron experience.
Oversee audience and ticket sales data to analyze trends, and audience profiles.
Negotiate contracts with vendors for printing, distribution, advertising, and other services and products ensuring competitive pricing and high quality
Track invoices and present them promptly to the finance department.
Negotiate in-kind support for various services or products for concerts and events
Attend and work all concerts and events of the orchestra
Report to Peoria Symphony Orchestra and Peoria Symphony Foundation Boards as requested.
Qualities
Must be creative, an excellent problem solver, highly self-motivated, and able to work quickly in a fast-paced environment
Experienced copywriter and skilled in working with creative talent.
Ability to generate strategic marketing planssolid analytical and strategic thinking skills
Detail and results oriented; highly organized; excellent follow-through
Strong project management skills and the ability to manage many complex projects simultaneously and with strict deadlines.
Ability to work collaboratively with colleagues in a team environment
Requirements
Bachelors degree in Marketing or related area
3+ years of marketing experience, performing arts a plus
Proficient in the use of traditional, digital, and social media
Experience with Microsoft Office, spreadsheet, and presentation software
Graphic Design skills using Adobe Creative Suite a plus
Outstanding written and verbal communication skills, including writing for media
Knowledge of orchestral or classical music a plus
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