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Lake Zurich

    Director of Marketing - Lake Zurich, United States - Echo Incorporated

    Echo Incorporated
    Echo Incorporated Lake Zurich, United States

    1 week ago

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    Description
    ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment.

    With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability.

    Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

    ECHO is hiring a Director of Marketing to lead, guide, and mentor the Channel, Digital, Brand, Communications, Public Relations, and Creative departments.

    The Director of Marketing will be instrumental in implementing and executing ECHO's marketing strategies to ensure visibility and brand awareness.

    This is a highly collaborative role that will consistently interface and interact with many departments including Product Development, Sales, Service, and Engineering.


    This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

    Some of our benefits include:

    11 paid holidays
    Extremely affordable medical, dental, and vision insurance
    Paid PTO
    5% 401K match
    Tuition Reimbursement

    Duties/Responsibilities:


    Oversee the brand portfolio management and implementation of brand strategies, marketing initiatives, packaging initiatives, brand campaigns, and media to increase brand awareness, grow market share and ensure consistent messaging.

    Create and execute channel marketing strategies and plans to drive brand positioning and growth through co-op/field advertising programs, merchandising strategies and distribution and dealer direct initiatives.

    Oversee and guide marketing communication team with PR, trade advertising, and social platforms including the networking platform (EMB) and advisory participating members (UAG).

    Enhance the User Experience (UX).

    Identify and work closely with target end-users to understand buyer behavior, product application and user needs to develop key brand messaging and execution.

    Work with Product Management and Sales to define product category strategies and identify business needs.

    Develop and implement commercialization plans for product launches through Marketing elements including, advertising, promotions, PR, user experience, events, and various media.

    Oversee marketing services to support marketing/sales initiatives and ensure strong and effective product launches and commercialization to create demand and drive product sales.

    Manage assigned budgets with emphasis on maximizing value received for advertising and promotional monies spent.

    Job Experience/Skills:

    7+ years Customer Marketing experience.
    Exceptional communication skills.
    Logical thinker with strong analytical skills.
    Microsoft Office suite experience.
    Results-oriented.
    Excellent leadership and management skills.
    Product Marketing experience a plus.

    Education:
    Bachelor's degree in marketing or business-related discipline is required


    Equal Opportunity Employment:
    We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status


    E-Verification:

    In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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