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    Manager Creative Marketing - San Francisco, CA, United States - Marketo, an Adobe Company

    Marketo, an Adobe Company
    Marketo, an Adobe Company San Francisco, CA, United States

    3 weeks ago

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    Description
    Our Company Changing the world through digital experiences is what Adobe's all about.

    We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

    Adobe's Global Marketing Organization is looking for a dynamic, creative-minded, audience-focused, Brand Marketing leader to join our team.

    In this role, you will lead the development of breakthrough marketing plans and activations that create brand love, deliver marketing results and business impact for the Adobe brand.

    This is an incredible opportunity to contribute to marketing endeavors that support Adobe's world-class, portfolio of products and services that unleash creativity, accelerate document productivity, and power digital businesses.

    The Brand Marketing Director is someone who has successfully built brands and businesses by forging connections with new audiences and strengthening relationships with existing customers.

    The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts.

    Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable breakthrough activations across owned, earned, and paid marketing channels.

    Correlate activations to measurement plans that yield performance results.

    Lead cohesive brand activation plans including brand advertising, product innovation campaigns, always-on marketing activities, brand partnerships and extensions into culture and entertainment.

    Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners.

    Advocate for brand marketing investments that create sustainable, marketing impact and business growth.

    Champion brand purpose, ensuring It is coordinated into the definition of our brands and into how our brands show up at every touch point.

    10+ years' experience in brand marketing in client, agency industries.
    ~ Bachelor's Degree or equivalent (MBA preferred).
    ~ Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.
    ~ The ability to work with complex global brands that span consumer and enterprise businesses.
    ~ Applied use of consumer insights, market research, marketing analytics and measurement models.
    ~ Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.
    ~ Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization.
    ~ Be energized by connecting the dots between insights, strategy and planning, and impactful results.
    ~ Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
    ~ At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
    Adobe is proud to be an Equal Employment Opportunity and affirmative action employer.

    We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

    Adobe aims to make Adobe.

    If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email .Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.

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