Manager, Media Planning and Campaign Management - Burbank, United States - Paramount

Description

Overview:

We are the Marketing Acquisition and Campaign Solutions team (MACS), part of the Paramount Streaming Group. We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming (Paramount+, PlutoTV). MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.

As a Media Planning Manager, you will help primarily support our streaming brands. Working closely with the Director of Media Planning, you will lead the development media plans that focus on brand awareness, consideration, and acquisition media. The ideal candidate has experience from a full funnel marketing perspective within programmatic, ctv, paid social, youtube, and paid search.

You will actively establish strategic media plans and make sound decisions based on business needs to meet critical metrics. This individual will be able to independently make informed decisions and hold themselves and others accountable to the highest standards. The Manager will apply their expertise to interact with peers and interdepartmental partners and will be the day-to-day contact related to campaign needs while being a strong verbal and written communicator. Join the team

Your Day-To-Day:

Media Planning:

• Lead the development of full-funnel paid media plans and audience strategies based on brand marketing briefs to achieve KPIs while meeting internal/external timelines.
• Allocate and manage media plan budget mix across platforms.
• Create comprehensive presentation decks incorporating any visualizations to effectively outline and communicate media recommendations base of data-driven audience strategies.
• Work closely with the activation team and vendors to ensure successful execution of media plans, including negotiating media rates, securing placements, ad operations, and managing media budgets and billing.
• Present media recommendations to key partners

Campaign Management:

• Project manage campaign timelines to ensure campaigns are hitting launch timelines (for example, creative is received and to specifications, prepping and adhering to brand lift study timelines, ensuring activation teams are following strategy that is set forth, etc).
• In partnership with campaign analyst, provide campaign reporting and insights highlighting key metrics, takeaways, and suggest optimizations and recommendations for future campaigns.
• Lead cross platform budget optimizations while campaign is live

Thought Leadership and Communication:

• Effectively communicate POVs, campaign strategies, and results to internal and external partners.
• Make informed decisions independently and provide leadership and guidance in resolving complex issues and challenges related to media campaign strategy and planning, driving innovative solutions and continuous improvement.
• Cover or delegate communications and campaign management responsibilities when one of the team is out of office. This includes overseeing and managing ongoing campaigns, ensuring smooth communication with internal and external partners, and making critical decisions in the one's absence.
• Stay up to date with industry trends, emerging technologies, and standard processes in media planning and strategy, and apply this knowledge to drive innovation and excellence in campaigns.
• Implement special projects as needed across all business units.

Basic Qualifications:

• 4+ years of paid digital advertising and marketing experience, preferably within entertaining/streaming
• Experience and knowledge of core principles of digital advertising capabilities across programmatic DSPs, CTV, paid social, YouTube, and Paid Search.
• Experience and knowledge of media measurement and attribution tools: Kochava, Google Analytics, Adobe, etc.
• Strong verbal communication, inclusive of presenting media recommendations to key partners
• Understanding of common marketing key performance indicator metrics, their calculation, and how the metrics pertain to the success of marketing activities
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google document

Additional Qualifications:

• Excels in a dynamic, data-driven, metrics-focused environment.
• Experience in ad tracking and operations: CM360, Flashtalking, Prisma.
• Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
• Strong work ethic, proactive in communication and work delivery
• Attention to detail to minimize errors.

#LI-Hybrid

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $74, ,

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.