- Research existing content performance, identify potential content ideas based on user search data and intent and optimize existing content around target keywords
- Become an expert of on-page SEO concepts and able to analyze data to figure out new ways to further optimize our websites
- Update, optimize, and upload SEO content and meta data in our content management system.
- Coordinate with product management on bug fixes.
- Create executive reports for channel performance.
- Collaborate and communicate with other teams and vendors (e.g. Creative, eCommerce and Merchants) in a way that produces positive SEO outcomes
- Help management with shaping research, publishing processes and auditing websites
- Contribute innovative ideas and consistently present new ways to further improve the SEO of our websites
- Able to learn quickly and ask questions
- Willing to learn the eCommerce women's apparel industry
- Willing to learn all facets of digital marketing
- Able to bring ideas to the table and execute them with our team
- Able to stay organized and work with our cross-functional teams to meet deadlines and prioritize projects
- A good collaborator with our SEO team members
- Passionate about digital marketing
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Digital Marketing Specialist - Dodgeville, United States - Lands' End
Description
*This is a hybrid role with three weeks per month onsite (Mon - Thurs).
People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.
Are you a detail-oriented creative person? Do you find that you can create a to-do list to work from and then transition to writing copy? Can you explain what SEO is and why it's important to your friends? If this sounds like you, we want to meet
The Digital Marketing Specialist role will be a part of the SEO team that is responsible for driving results through various SEO initiatives. This role requires high level knowledge of SEO, keyword research, content marketing and reporting. This is an important role on the SEO team and offers the opportunity to be innovative and make an impact in the company. Your area of responsibility will focus around our women's clothing business.
The ideal candidate is a self-starter who enjoys solving problems while taking ideas and running with them. The position requires the ability to make decisions based on best practices and research. The candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team. This job also requires an ability to work with ambiguity and transition through different tasks as business priorities change.
Familiarity with the following is a plus: Google Analytics, Adobe Analytics, Google Search Console, BrightEdge, SEMRush, SimilarWeb, Linkdex, MOZ or AdWords.
Responsibilities
Qualifications
