Marketing Specialist - Prairie du Sac, United States - Mueller Sports Medicine

Description

Job Details

Level

Entry

Job Location

Corporate Headquarters - Prairie du Sac, WI

Position Type

Full Time

Education Level

Bachelor Degree (4 years)

Travel Percentage

Up to 25%

Job Shift

M-F; 8 am - 4:30 pm

Job Category

Marketing

Description


POSITION OVERVIEW:

Responsible for supporting the VP of Marketing and Innovation in the development and implementation of strategic marketing plans, managing a broad range of projects from digital content creation (ecommerce, social media, trade advertising, email marketing), support trade show planning and execution, photography shoots, videography, new product communications, to new item set up and catalog creation/updates.

POSITION FUNCTIONS

Percentage

Position Functions

100%

G

eneral

Marketing

Leads the development and maintenance of all professional channel marketing collateral ensuring compliance with brand standards including priority markets such as NBA, NFL, MLB, NHL and NCAA Division 1 schools, medical distributors, and certified athletic trainer organizations.

Coordinate and execute content creation for digital platforms, including internal/customer websites, social media, email campaigns to promote customer engagement and brand visibility.

Analyze and utilize email lists from marketing events to optimize outreach and engagement strategies, pre, during and post event.
Ensure cohesive communication across departments and with external customers to support marketing and sales objectives.

Track progress and build out regular measurement reporting which includes ROI for campaigns and initiatives, providing regular reports and insights to key stakeholders monthly.

Monitor and report competitive activity and check/adjust plans as necessary for the professional market channel.
Oversees new marketing material production, including photography and videos, ensuring content is compelling and on brand.
Provides support for sales and marketing events, ensuring successful execution and brand representation.
Coordinate tracking and execution of strategic partnerships including brand ambassadors, NIL athlete programs, and influencers.

Partner with the Insights Manager to conduct market research and analyze consumer behavior and competitor activity to identify opportunities for growth.

Stay up to date on industry trends, best practices, and emerging technologies to continually improve marketing strategies and tactics.


NA
Other duties as assigned to meet the needs of the organization.

Position Functions for this position consist of all items listed under any category that make up 5% or more of the position duties.

This position description is subject to change without notice.

Minimum Qualifications

Bachelor's degree in marketing, communication, English, business or other related field or an equivalent combination of education and experience sufficient to perform the position functions of the job.

Three or more years of marketing, communications, journalism or other related experience.

Strong experience in general marketing with demonstrated success in brand storytelling .

Ability to understand and comply with the Mueller Quality System and current regulatory requirements.

Preferred Qualifications

Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva

Previous experience working in sports, sports medicine, healthcare a plus

Required Skills

Exercises judgment within broadly defined practices and policies.

Makes sound decisions based on analysis, discussion, experience, and judgment.

Demonstrated team player with active participation in meetings.

Excellent presentation skills. Must be comfortable speaking in front of audiences and creating presentations from scratch.

Demonstrated success gaining alignment from stakeholders for plans and actions.

Strong planning and project management skills.

Strong ability to transition efficiently from working independently to working collaboratively in a fast-paced environment.

Anticipates emerging and future trends accurately based on broad knowledge and perspective.

Advanced written and verbal communication skills, with ability to communicate at all levels of the organization.

Develops and maintains interpersonal relationships.

Strong organizational and problem-solving skills, attention to detail, and the ability to balance multiple priorities.

Expertise with marketing software, social media platforms, and email marketing tools (Google Analytics, Sprout Social, Hubspot).

Advanced use of Microsoft products, including PowerPoint, Word, Outlook and Excel, and related industry applications such as Adobe Cloud suite and video production software.

Valid driver's license.

Responsible to appropriately protect the confidentiality, security, and integrity of the organization's systems and data as well as client data.

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 20 pounds.

Requires good hand-eye coordination, arm, hand, and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read.

The team member frequently is required to sit, reach with hands and arms, talk, and hear. Position requires frequent typing. Position requires occasional business travel, including operation of a motor vehicle.


Notice:

The information on this description has been designed to indicate the general nature and level of work performed by team members within this classification.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all tasks, responsibilities and qualifications required of team members assigned to this job.

Position functions, responsibilities and activities may change at any time with or without notice.
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