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    Senior Manager, Social Media - San Francisco, United States - ppi Media

    ppi Media
    ppi Media San Francisco, United States

    10 hours ago

    Default job background
    Description
    About Accolade

    Accolade (Nasdaq:
    ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life.

    Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation.

    Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction.

    Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit .
    Role overview
    The

    Social Media Senior Manager , reporting to the

    Communications Senior Director , will lead Accolade brand storytelling on social media channels to attract and engage key audiences.

    Bringing Accolade's brand voice and tone to life through writing and producing compelling content and messages, this role will create the social content that supports company campaigns, messaging pillars, and solutions as well as propose strategies for how to increase meaningful reach and engagement on our social channels.


    Responsibilities:
    Social media strategy and execution for the Accolade brand for our LinkedIn, Twitter, Instagram, and Facebook communities.

    Ensure messaging and brand voice are consistent with brand objectives and visual identity while also aligning to platform best-practices and trends.

    Campaign and content integration and planning across the marketing team and other company stakeholders.

    Community monitoring and management, including responding to comments and escalation of member complaints or feedback to the appropriate internal owners.

    Share feedback and insights from our community that can inform our overall product, marketing, and customer engagement strategies. Identify, evaluate, and report performance KPIs with a strong understanding of which measurements align with business goals.
    Jointly create organic and paid brand awareness and growth strategies.
    Understand company and brand goals and then manage internal stakeholder needs across across marketing, sales, customer, member.
    Create compelling posts with copy and visuals, in partnership with the design and content marketing team.

    Optimize the social media tool for reporting and deliver a regular cadence of reports and insights that can be integrated into strategy and approach.

    Day to day management of Sprout and editorial calendar.

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