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Communications Manager - Marietta, United States - Reformed Theological Seminary
Description
TheCommunications Manager
is responsible for overseeing Kidz2Leaders' brand, messaging and platforms, leveraging print and digital communications channels to best reach K2L's four audiences: current program participants, prospective participants, donors, and volunteer partners.
Working to support development, programs and everything that we do, this person will set the communications strategy and be intimately hands-on with its execution.
Responsibilities of theCommunications Manager
will include:
Planning
Meet with the program and development team quarterly to understand communications needs
Create a quarterly communications plan and calendar, determining what content will be shared on which platforms
Oversee and maintain K2L's web properties and technology subscriptions to best support the needs of the team (such as SmugMug, Leadpages, Zapier, Vimeo, Airtable, etc.)
Create an annual communications budget
Develop an understanding of K2L's different audiences and unique communication styles
Create a plan for desired interview, photo, or video content to be captured through the year
Branding & Design
Understand and give direction to the team regarding the K2L brand guide to maintain clarity and consistency
Create branding for new and recurring events and programs, as needed, typically using Canva
Create slides, promotional pieces, and social media posts to reflect event-specific branding
General Communications
Create a monthly digital newsletter for supporters using Constant Contact
With the program team, create and mail ongoing print communications to participants
Post updates to Instagram, LinkedIn and Facebook weekly
Utilize online communication tools to send updates to program participants and volunteers
With the Development Manager, create and mail two annual donor/volunteer campaigns
Update development print resources as needed (booklet, folder, one-pager, presentation)
Assist with fundraising events, such as Rally4theKids (motorcycle rally) and the annual golf tournament
Create a development and content posting plan for November, leading up to National Giving Day (Giving Tuesday / Georgia Gives Day), utilizing the Georgia Gives website as well as Instagram, Facebook, and LinkedIn
Public Relations
Act as a liaison with local news and publications, facilitating magazine, radio, and TV features for key events and programs
Oversee and update media folders, with updated B-roll and images, and promotional videos
Web Properties
Update regularly with program and events updates
Create and maintain Leadpages landing pages specific to camper and volunteer recruitment for seasonal programs
Oversee analytics and tracking for web properties, creating reports as needed
With a Meta advertising partner, create and run Facebook and Instagram ads for participant recruitment
Camp Hope
Create all branded deliverables for Camp Hope in advance of camp
Attend one or both weeks of Camp Hope to manage communications and media, including hosting news outlets and overseeing volunteer photographers and videographers
Send daily Constant Contact email updates to the campers' families
Update Smugmug albums daily with photos and share with campers' families
Post daily to Instagram and Facebook from camp
Position Qualifications:
Qualifications
Unquestioning alignment with the K2L Statement of Faith
A bachelor's degree in communications or related field
Exceptional copywriting and editing capabilities, with high precision and strong attention to detail
Experience using digital platforms and technology to engage audiences
A creative, entrepreneurial spirit and ability to thrive on a highly collaborative staff team
Additional Information
Position is salaried/non-exempt.
Compensation for the role is $55,000 with a baseline 30-hour work week, Monday to Thursday, and opportunities to earn overtime.
The K2L team works out of our office in Marietta/East Cobb.Benefits include over six weeks of paid leave, including vacation, sick leave, and holiday office closures, as well as a monthly benefits stipend intended to cover individual insurance/medical costs.
This job posting is being managed by Forrest Johnson Recruiting on behalf of Kidz2Leaders.Application Deadline
09/16/2024
Job Type:
Full Time
Salary Range:
$55k-$70k
General Information
Church/Organization Name
Contact Name & Contact Info
Not Applicable
City, State
Description of Organization
Kidz2Leaders is a faith-based nonprofit working to end generational incarceration.
Through a 10-year continuum of programming, beginning at age eight and provided at no cost to families, we provide stability, opportunity, and a Christian community for children of inmates.
Each year we serve an average of 450 children and family members in the Atlanta Metro area through four distinct, ongoing program platforms, an effort that involves over 700 volunteers and a growing staff team.
We are experiencing record-breaking growth within our ministry, and we plan to expand into new cities over the next several years.
With our growing footprint and long-term commitment to students and families, we believe that we can truly end generational incarceration.
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