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    Digital Marketing Manager - Chicago, United States - Skai

    Skai
    Skai Chicago, United States

    11 hours ago

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    Description
    3+ years of experience in digital marketing, specifically experience managing email marketing campaigns
    Ability to work steadily and discern prioritization in a fast-paced environment
    Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables
    Results-driven with strong analytical skills
    Outstanding verbal and written communication skills is a must
    Strong strategic thinking and ability to translate into implications and action
    Attention to detail and self-driven; knows what to do, and gets it done
    Responsibilities

    As a Digital Marketing Manager, you will drive and execute digital marketing strategies with a specific focus on (but not limited to) email marketing, webinars, Account-Based Marketing (ABM), and conversion rate optimization

    Email Marketing Strategy and Execution:

    Develop and implement comprehensive email marketing strategy, including segmentation, content creation, scheduling, and analysis to drive engagement and nurture target accounts.

    Support marketing and other stakeholders with email marketing needs around events, product announcements, and more

    Webinars:
    Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation
    Website Support and Conversion Rate Optimization (CRO): Work with the Marketing Operations Manager to analyze website and campaign performance metrics to identify opportunities for CRO, implement A/B tests, and optimize conversion funnels for improved performance

    ABM Support:
    Provide expertise and support in the development and execution of Account-Based Marketing (ABM) campaigns, contributing to the strategy and tactics to reach target accounts effectively
    The annual salary range for this position is $85,000-90,000
    This position is also eligible for additional quarterly bonus compensation through one of Skai's highly attractive incentive plans, full details will be provided during the recruitment process
    Qualifications

    3+ years of experience in digital marketing, specifically experience managing email marketing campaigns
    Ability to work steadily and discern prioritization in a fast-paced environment
    Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables
    Results-driven with strong analytical skills
    Outstanding verbal and written communication skills is a must
    Strong strategic thinking and ability to translate into implications and action
    Attention to detail and self-driven; knows what to do, and gets it done
    Responsibilities

    As a Digital Marketing Manager, you will drive and execute digital marketing strategies with a specific focus on (but not limited to) email marketing, webinars, Account-Based Marketing (ABM), and conversion rate optimization

    Email Marketing Strategy and Execution:

    Develop and implement comprehensive email marketing strategy, including segmentation, content creation, scheduling, and analysis to drive engagement and nurture target accounts.

    Support marketing and other stakeholders with email marketing needs around events, product announcements, and more

    Webinars:
    Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation
    Website Support and Conversion Rate Optimization (CRO): Work with the Marketing Operations Manager to analyze website and campaign performance metrics to identify opportunities for CRO, implement A/B tests, and optimize conversion funnels for improved performance

    ABM Support:
    Provide expertise and support in the development and execution of Account-Based Marketing (ABM) campaigns, contributing to the strategy and tactics to reach target accounts effectively
    Benefits

    The annual salary range for this position is $85,000-90,000
    This position is also eligible for additional quarterly bonus compensation through one of Skai's highly attractive incentive plans, full details will be provided during the recruitment process
    Description

    Digital Marketing Manager...

    Skai is a leading omnichannel marketing platform, working with advertisers to drive efficiency and effectiveness across performance media.

    With over 2000 clients and strong partnerships with strategic publishers, we are ready to elevate our customer and partner marketing efforts.

    We are seeking an experienced and versatile Digital Marketing Manager to join the team.


    As a Digital Marketing Manager, you will drive and execute digital marketing strategies with a specific focus on (but not limited to) email marketing, webinars, Account-Based Marketing (ABM), and conversion rate optimization.


    Key Responsibilities:

    Email Marketing Strategy and Execution:

    Develop and implement comprehensive email marketing strategy, including segmentation, content creation, scheduling, and analysis to drive engagement and nurture target accounts.

    Support marketing and other stakeholders with email marketing needs around events, product announcements, and more.


    Webinars:

    Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation.


    Website Support and Conversion Rate Optimization (CRO): Work with the Marketing Operations Manager to analyze website and campaign performance metrics to identify opportunities for CRO, implement A/B tests, and optimize conversion funnels for improved performance.


    ABM Support:

    Provide expertise and support in the development and execution of Account-Based Marketing (ABM) campaigns, contributing to the strategy and tactics to reach target accounts effectively.


    Position Requirements:

    • 3+ years of experience in digital marketing, specifically experience managing email marketing campaigns
    • Experience using a MAP, Pardot experience preferred
    • Google Analytics certification a plus
    • Experience with ABM platforms a plus
    • Ability to work steadily and discern prioritization in a fast-paced environment
    • Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables
    • Results-driven with strong analytical skills
    • Outstanding verbal and written communication skills is a must
    Strong strategic thinking and ability to translate into implications and action


    • Attention to detail and self-driven; knows what to do, and gets it done
    • B2B marketing experience preferred
    The annual salary range for this position is $85,000-90,000.

    The actual salary will vary depending on the applicants experience, skills and abilities as well as internal equity and market data.

    This position is also eligible for additional quarterly bonus compensation through one of Skai's highly attractive incentive plans, full details will be provided during the recruitment process.

    Equal Opportunity Employer

    Skai is an Equal Opportunity Employer.

    At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans.

    Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values.

    We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities.

    Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status.

    Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

    Skai is an E-Verify employer.

    Requirements

    Company information

    Skai empowers leading brands and agencies around the world to manage enterprise-level, omnichannel digital campaigns across all walled garden media.

    Backed by nearly two decades of innovation, we support marketers with insights they can use, data they can trust, and impact they can measure on the media that matters.

    Our marketing platform includes solutions for retail media, paid search, paid social, and app marketing.
    We work alongside the largest brands and publishers to solve the industry's biggest challenges.

    Founded on our core values of innovation, integrity, passion, and humility, we are a global team of professionals passionate about doing good work and doing the right thing.

    Skai is the combined entity of former companies Kenshoo and Signals Analytics, each with a long history of first-to-market innovation.

    Transportation, Manufacturing, Technology, Telecommunications, Energy, Healthcare & Life Sciences, Aerospace & Defense, Aerospace, Public Safety

    Company Specialties:
    digital marketing technology, SEM, search marketing, social media advertising, online advertising, internet advertising technology, social network ads, mobile marketing, display advertising, retail media, market intelligence, consumer intelligence, market insights, data analytics, incrementality testing, and SEM technology

    #J-18808-Ljbffr
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