Jobs
>
Jackson

    Director of Marketing and Advertising - Jackson, United States - Vaco

    Default job background
    Description

    Title: Director of Marketing and Advertising - Mississippi Health Plans and Medicare Advantage Plans

    Location: Mississippi, USA

    Salary: $125,000 - $135,000 per year

    Overview: We are seeking a dynamic and experienced Director of Marketing and Advertising to lead our marketing efforts for Mississippi health plans and Medicare Advantage Plans. The ideal candidate will have a strong background in marketing, promotional advertising, television and radio ads, online marketing, and promotional events. Additionally, political savvy is highly desirable for this role, as navigating the healthcare landscape often involves engaging with various stakeholders and policymakers.

    Responsibilities:

    1. Develop and execute comprehensive marketing strategies to promote Mississippi health plans and Medicare Advantage Plans, ensuring alignment with organizational goals and objectives.
    2. Lead the creation and implementation of marketing campaigns across various channels, including television, radio, online platforms, and print media.
    3. Collaborate with internal teams to identify target demographics and develop targeted messaging to effectively reach and engage potential beneficiaries.
    4. Oversee the production of marketing materials, including advertisements, brochures, and promotional collateral, ensuring adherence to branding guidelines and regulatory requirements.
    5. Manage advertising budgets and optimize spending to maximize ROI and achieve marketing objectives.
    6. Monitor and analyze market trends, competitor activities, and consumer behavior to identify opportunities for growth and innovation.
    7. Plan and execute promotional events, such as health fairs, community outreach programs, and educational seminars, to enhance brand awareness and drive enrollment.
    8. Build and maintain relationships with key stakeholders, including healthcare providers, community organizations, government agencies, and advocacy groups.
    9. Stay abreast of changes in healthcare regulations and policies, providing guidance on how to navigate regulatory challenges and compliance issues.
    10. Lead a team of marketing professionals, providing mentorship, guidance, and performance feedback to foster professional development and ensure team success.

    Qualifications:

    • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
    • 5+ years of experience in marketing and advertising, with a focus on healthcare, insurance, or related industries.
    • Proven track record of developing and implementing successful marketing campaigns across multiple channels.
    • Strong understanding of the healthcare landscape, including knowledge of Medicare Advantage Plans and healthcare policy.
    • Excellent communication skills, with the ability to articulate complex ideas and influence stakeholders at all levels.
    • Demonstrated leadership abilities, with experience managing teams and driving results in a fast-paced environment.
    • Political savvy and the ability to navigate complex regulatory environments and build relationships with key decision-makers.
    • Highly organized with strong analytical and problem-solving skills.
    • Creative thinker with a passion for innovation and driving continuous improvement.

    This is an exciting opportunity for a strategic and results-driven marketing professional to make a significant impact on the success of Mississippi health plans and Medicare Advantage Plans. If you're passionate about healthcare and marketing and possess the skills and experience required for this role, we encourage you to apply.

    Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

    EEO Notice

    Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

    Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact .

    Vaco also wants all applicants to know their rights that workplace discrimination is illegal.

    By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

    Privacy Notice

    Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.

    • California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.
    • Virginia residents may access our state specific policies here.
    • Residents of all other states may access our policies here.
    • Canadian residents may access our policies in English here and in French here.
    • Residents of countries governed by GDPR may access our policies here.

    Pay Transparency Notice

    Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:

    • the individual's skill sets, experience and training;
    • licensure and certification requirements;
    • office location and other geographic considerations;
    • other business and organizational needs.

    With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.



  • Vaco Jackson, United States

    Title: Director of Marketing and Advertising - Mississippi Health Plans and Medicare Advantage Plans · Location: Mississippi, USA · Salary: $125,000 - $135,000 per year · Overview: We are seeking a dynamic and experienced Director of Marketing and Advertising to lead our marketin ...

  • StepsOn Web Consultancy Services Pvt. Ltd

    Analyst

    3 weeks ago


    StepsOn Web Consultancy Services Pvt. Ltd Jackson, United States

    Move your Career forward and Showcase your talentrecruitment process · At Steps-On; We hire, passionate professionals, who are able to deliver the best class service that will enrich our company profile along with our clients. We hire professionals for various posts only by dire ...


  • Oceans Healthcare Jackson, United States

    Description · Share Facebook Twitter LinkedIn Email Print Oceans Healthcare will expand behavioral health services in Jackson, opening fall 2024. Oceans Healthcare of Jackson, a 77-bed facility will expand inpatient capacity for adult and senior behavioral health patients and ad ...


  • LHH Jackson, United States

    LHH is actively seeking a dynamic individual with 4+ years of marketing experience to join our client's team in Brookhaven, MS As the Marketing Manager you'll oversee all marketing activities, from planning to execution. Your primary responsibility will be to create an annual mar ...

  • iMPact Business Group

    Marketing Coordinator

    3 weeks ago


    iMPact Business Group Jackson, United States

    Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Marketing Coordinator. · DUTIES: · Our clients marketing organization is res ...


  • iMPact Business Group Jackson, United States

    Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Marketing Graphic Design Specialist. · Develops visually compelling, origina ...


  • Greater Jackson Chamber Jackson, United States

    Position: Events & Marketing Coordinator · Reports to: Chief of Staff · Salary Range: Commensurate based on experience · Job Type: Full-Time (Exempt) · Position Overview: · The Marketing & Events Coordinator will take the lead in the planning & implementation of Chamber events wh ...


  • The Judge Group Jackson, United States

    Location: · Jackson, MS · Salary: · Depends on Experience · Description: · Our client is currently seeking a director of marketing · This Job Will Have The Following Responsibilities · A growing consumer products manufacturer is currently searching for a marketing director. ...

  • Katmai

    Cloud Engineer

    2 weeks ago


    Katmai Jackson, United States

    Your consent applies to the following domains: · Necessary (25) · 1.gif · Cookiebot · Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. · Session · Pixel Tracker · CookieConsent · Cookiebot · Stores the user's cookie consen ...


  • PCCI Jackson, United States

    Advertising Social Media Coordinator page is loaded · Advertising Social Media Coordinator · Apply · locations · Academic Building · time type · Full time · posted on · Posted 30+ Days Ago · job requisition id · R · Dedicated to Excellence, Committed to Service · Adve ...


  • Katmai Jackson, United States

    Your consent applies to the following domains: · Necessary (19) · 1.gif · Cookiebot · Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. · Session · Pixel Tracker · lidc · LinkedIn · Registers which server-cluster is serving ...


  • Hope Credit Union Jackson, United States

    About HOPERecognized as one of the nation's leading community development financial institutions in the nation, HOPE exists to expand access to financial services and engage in advocacy to mitigate the extent to which factors such as race, gender, birthplace and wealth limit one' ...

  • Comarch S.A

    Marketing Associate

    5 days ago


    Comarch S.A Jackson, United States

    This offer is outdated. · See similar offers · Are you a dynamic and results-driven Marketing Associate looking for an exciting opportunity in both the vibrant city of New York and the beautiful state of Arizona? Join our innovative team at Comarch INC · and take the lead in dr ...

  • Ergon

    Marketing Manager

    5 days ago


    Ergon Jackson, United States

    We are a great company with great pay and great benefits. · Ergon is a relationship-driven company that values each employee's willingness to learn and contribute to the team. We are family owned with locations throughout the world, but we pride ourselves on maintaining a small ...


  • Axsome Therapeutics, Inc. Jackson, United States

    Axsome Therapeutics, Inc. is a biopharmaceutical company developing and delivering novel therapies for the management of central nervous system (CNS) disorders. The Axsome team is a lean, dynamic group of individuals committed to addressing unmet needs for patients with CNS disor ...


  • Oceans Healthcare Jackson, United States

    · Oceans Healthcare will expand behavioral health services in Jackson, opening fall 2024. Oceans Healthcare of Jackson, a 77-bed facility will expand inpatient capacity for adult and senior behavioral health patients and add new services, including an intensive outpatient progra ...

  • Dandelion Energy

    VP of Marketing

    2 weeks ago


    Dandelion Energy Jackson, United States

    About the Role: · Dandelion is hiring a VP of Marketing who can lead all aspects of a company's marketing programs. This role requires a hybrid specialization of primarily B2B marketing (enterprise through to SMB), and also B2C experience, especially for new product launches. As ...

  • Ireland Blyth Limited

    Communications Officer

    16 hours ago


    Ireland Blyth Limited Jackson, United States

    Reporting to the Head of Human Capital, the job incumbent will be mainly required to: · Key Responsibilities: · Coordinate the organization of internal and external communication/marketing activities and events · Develop and edit communication materials (blog posts, social media ...


  • FastTek Global Jackson, United States

    Job Description: · If you're looking for a career that will provide a challenging work environment and many opportunities to learn, our company is the place for you. Join our team and become part of a company full of exciting opportunities. We help employees achieve their persona ...

  • iMPact Business Group

    Marketing Coordinator

    2 weeks ago


    iMPact Business Group Jackson, United States

    Job Description · Our Client, a Public Utility that provides natural gas and electricity to the majority of Michigan's 10 million residents is seeking a talented and self-driven individual for needs serving in the role of Marketing Coordinator. · DUTIES: · Our clients marketin ...