-
Director of Lifecycle Marketing
3 weeks ago
Bel Miami, United StatesAs the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our co ...
-
Director of Lifecycle Marketing
2 weeks ago
Bel Miami, United StatesAs the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our co ...
-
Director of Lifecycle Marketing
3 weeks ago
BEL USA LLC Miami, United StatesAs the Director of Lifecyle Marketing, you will be pivotal in elevating our marketing strategy, focusing on email, SMS, and other digital messaging platforms. This role demands a highly analytical and data-driven approach to assess, refine, and enhance the effectiveness of our co ...
-
Email Marketing Specialist
3 weeks ago
Insight Global Miami, United StatesMUST Sit onsite in Downtown Miami Monday – Thursday ( Friday's are remote) · Duration: 6 month contract with extensions/ potential to go perm · The Email Marketing Specialist is responsible for supporting the international team's email program, including engagement and loyalty e ...
-
Head of User Acquisition
2 weeks ago
Orbis Group Miami, United StatesHead of User Acquisition - Sports Gaming/Media - Up to $170,000 + equity - Miami · I'm working with a leading Sports gaming and media company on the lookout for a Java Developer. Their products are set apart through a unique product experience with a simplified user interface th ...
-
Product Manager
2 weeks ago
Globant Miami, United StatesResponsibilities · Collaborate with key stakeholders to define and articulate the product vision, strategy, and roadmap. Conduct market research and analysis to identify trends, opportunities, and competitive threats. Stay informed about industry developments and emerging technol ...
-
Principal Product Owner
1 week ago
Allvue Systems LLC Miami, United StatesAbout Allvue We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, ...
-
CPQ Solution Architect
3 weeks ago
Anaplan Miami, United StatesAnaplan. As the engine behind back-office system connectivity, you might not recognize our name, but our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, and Bayer are just a few of the 2,000+ companies that rely on our best-in-class platform and ...
-
Morgan Stanley Miami, United States Full timeMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. We advise, originate, trade, manage and distribute capital for governments, institutions and individuals. As ...
-
Principal Product Owner
1 week ago
Allvue Systems Miami, United StatesOverview: · We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets. Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, ...
-
Technical Project Manager
2 weeks ago
SANDBX Miami, United StatesRoles and Responsibilities : · Responsible for the entire technical solution from design, development, and maintenance efforts of the Operational DataStore (ODS), Enterprise Data Warehouse (EDW), Data Marts · Responsible for building and enhancing the IT/Business relationship thr ...
-
Vice President, Client Services
1 week ago
We Are BMF Miami, United StatesWho we are · BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Now celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is ...
-
Product Designer
3 weeks ago
Spot Pet Insurance Miami, United StatesWho we are: · Spot Pet Insurance is the fastest growing pet insurance company in North America. Our commitment to an exceptional end-to-end customer experience and our data-driven approach have quickly established us as a leading pet insurance provider. · We're dedicated to provi ...
-
Release Manager
3 weeks ago
Intermex Wire Transfers LLC Miami, United StatesIntermex continues to increase market share, double-digit increases in key financial measures · International Money Express, Inc. (NASDAQ: IMXI), is one of the nation's leading omnichannel money transfer services to Latin America. With double-digit increases in all of the Compan ...
-
Marketing Director
3 days ago
Adistec Miami, United StatesResponsible to lead all aspects of marketing, including demand generation and lifecycle of marketing. The Marketing Director will be responsible to ensure the acquisition and conversion of leads to live sales opportunities. Also, will be responsible for the end-to-end lead genera ...
-
Manager, Technical CRM, Burger King US&C
3 weeks ago
Restaurant Brands International Miami, United StatesAbout Restaurant Brands International: · Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's m ...
-
Recruitment Consultant
1 week ago
Mantell Associates Miami, United StatesMantell Associates is an industry backed, multidiscipline global Life Science and Pharmaceutical headhunting firm focused on providing staffing solutions, to the Biotech, Pharmaceutical, Large Molecule, Cell & Gene Therapy, CRO & Clinical Operations, Small Molecule, and Life Scie ...
-
Digital Marketing Manager
5 days ago
Frida Miami, United StatesRole Overview: Frida is looking for a Digital Marketing Manager to join our digital marketing team based in Miami, FL. Reporting to the Sr. Director of Digital, the selected candidate will help in growing the quick, ever-evolving digital agenda at Frida. They will play a key role ...
-
Digital Marketing Manager
1 week ago
Frida Miami, United StatesRole Overview: Frida is looking for a Digital Marketing Manager to join our digital marketing team based in Miami, FL. Reporting to the Sr. Director of Digital, the selected candidate will help in growing the quick, ever-evolving digital agenda at Frida. They will play a key role ...
-
Marketing Project Manager
3 weeks ago
Neon Flux Miami, United StatesDigital and E-Commerce Marketing Project Manager · Neon Flux is a data-first brand accelerator that grows brands from various stages into enterprise market leaders to the point of acquisition/transaction. We help our brands design for the future while evolving their existing bus ...
Senior Manager, Lifecycle Marketing - Miami, United States - Western Union
Description
Senior Manager, Lifecycle Marketing - New York, New York or Denver, Colorado or Miami, Florida
Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Senior Manager, Receiver Marketing.
In this role you will build a global product marketing playbook, and create and execute global receiver Customer Engagement program that will include CRM, lifecycle marketing, loyalty programs tailored for receivers.
Design and launch lifecycle marketing strategies for different customers' segment.
Creates and executes global receiver CEM programs (CRM, lifecycle marketing, loyalty program tailored f).
Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.
Streamline process of customers acquisition and retention via various channels such as email, sms, app, whatsapp and more using automation tools.
Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.
Monitor/evaluate Marketing project progress andmaintain clear project documentation.
Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.
Role Requirements
8+ years of Marketing experience, particularly across CRM, Loyalty and Experience.
A master's degree in marketing, Economics, Advertising, Business, or related field is preferred.
Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.
Efficiency in using excel, gather insights and analyze data.
Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.
A background in financial services and payments, preferably with international exposure.
A core marketing background with experience as a matrixed Program Manager, supporting CEM.
Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.
Strong relationship building expertise with internal business stakeholders and external partners.
Available to start work at 6am local time.
We make financial services accessible to humans everywhere. Join us for what's next.
Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities.
We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations.You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package.
If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people atSalary
The base salary range is $120,000 - $160,000 USD per year.
This role is also eligible to receive an annual bonus and long-term incentives that aligns with individual and company performance.
Actual salaries will vary based on candidates' qualifications, skills, and competencies.Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
( ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United States-specific benefits include:
Family First Program
Flexible Time Off
Medical, Dental, and Life Insurance
Student Loan Repayment Program
Tuition Assistance Program
Parental Leave
We are passionate about diversity.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.
The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.#LI-DL1 #LI-Hybrid
Estimated Job Posting End Date:
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.