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Marketing Manager - El Centro, United States - Sunny Distributor Inc
Description
Sunny Health & Fitness
is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community.
We are looking for a highly experienced Marketing Manager to be in charge of the organization's marketing ventures.
This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a "voice" that will make a difference.
Schedule:
Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)
The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques.
The goal is to increase the company's market share and maximize revenues in order to thrive against competitors.
Development and implementation of the Brand strategy.
Developing the marketing strategy for new and existing products
Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
Working closely with the company's Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsEnsuring that the marketing objectives are implemented by the marketing team.
Work closely with creative and production team to define marketing materials and programs.
Highly experienced in Content Production and Editing to guide team.
Manage social media presence and direct programs to improve social media reputation and recognition.
Developing and delivering marketing and communications strategies for the organization.
Undertake continuous analysis of competitive environment and consumer trends
Control budgets and allocate resources among projects.
Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
Conduct general market research to keep abreast of trends and competitor's marketing movements
Qualifications, Skills, and Knowledge:
Bachelors or master's degree in Marketing
Minimum of 5 years' experience in Marketing
Proven track record of success in senior digital marketing roles.
Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
Confident, driven, and dynamic leader.
Ability to spot original branding opportunities.
Must be familiar with Social Media Marketing.
Content Marketing Experience
Experience working and finding Influencers and affiliates.
Analytical and creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
Very well versed in analytics and analysis
Previous experience in B2B and/or B2C retail environment
Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.
Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.
Benefits:
Medical, Dental, Vision Insurance.
Life Insurance:
Fully covered by the company.
401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
Paid Sick Leave
7 Paid Holidays
Paid Vacation
Company provides discounts for fitness equipment for our employees.
If interested in this position, please apply on this job post. You may also email your most recent resume along with the job title and desired salary to [email protected]. We are open Monday to Friday 08:30 AM-05:30 PM PST.
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