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Manager Product Marketing - El Centro, United States - The Custom Group of Companies
Description
Manager Product MarketingResponsibilities:
Conceptualize and brainstorm new products through meetings with the overall Marketing, R&D, Sourcing, and Manufacturing teams; also by attending trade shows and conducting competitive shopping and trend research.
Lead the briefing process for new product launches with internal cross-functional teams and external suppliers, assuring clear communication on spec sheets, benchmarks, and timelines.
Ensure progress of submissions until desired attributes and performance are achieved.Work with R&D, Sourcing, and Operations to ensure timely submissions, approvals, testing, and troubleshooting any production issues.
Develop and maintain budgets, product volume forecast, and Cost of Goods targets.
Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
Develop and maintain pricing strategy for North America (US and Canada).
Liaise with the International team to ensure products are globally compliant.
Ensure brand message and product benefit points of difference are appropriately reflected in packaging copy and design.
Evaluate competitive new products and present comprehensive analysis.
Conduct product post-launch analyses for SKU rationalization and product assortment strategy
Present at internal sales and external retailer meetings.
Travel to factories and outside vendors (US and International) for development/shade matching/approval of new product concepts.
Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas.
Qualifications:
Bachelor's degree in marketing or related field.
Minimum of 4 years of work experience.
Color Cosmetic experience a must.
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