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    Digital Marketing Specialist - Miami, United States - Unique Vacations

    Unique Vacations
    Unique Vacations Miami, United States

    2 weeks ago

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    Description

    DO WHAT YOU LOVE
    Unique Vacations, Inc.

    - an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts - is seeking a forward-thinking Digital Marketing Specialist to join its remarkable Miami-based, in-house team.

    WHO ARE WE?

    Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts.

    We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.

    You can learn more about the brands we represent by visiting and

    We are ever-dedicated to our customers, vendors, and our most precious commodity - our TEAM At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want


    APPLY, CREATE, IMPACT:
    If you're ready to make an impact on one of the world's most renowned hospitality brands, we invite you to apply for the Digital Marketing Specialist via our career portal:


    JOB DESCRIPTION:
    We are seeking a highly motivated and organized Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms.

    You will work closely with the marketing team to create engaging content, manage social media presence, and analyze campaign performance to drive brand awareness and achieve our marketing goals.


    JOB ROLES AND RESPONSIBILITIES:

    • Develop and execute comprehensive digital marketing campaigns across multiple channels, including social media, affiliate marketing, search engine marketing (SEM), and content marketing, to achieve specific marketing objectives (e.g., brand awareness, lead generation, sales growth).
    • Conduct thorough keyword research and leverage data to create targeted PPC campaigns that drive qualified traffic and conversions.
    • Utilize analytics tools to monitor PPC campaign performance, identify areas for improvement, and implement data-driven optimizations through A/B testing and keyword adjustments.
    • Continuously monitor and optimize all digital marketing campaigns based on performance metrics to ensure maximum return on investment (ROI).
    • Manage and maintain the company's social media presence for specific campaigns, including developing engaging content calendars, scheduling posts, and analytic reporting.
    • Stay up-to-date on social media trends and best practices to leverage the latest features and platforms for optimal campaign execution.
    • Recruit and onboard high-performing affiliates across diverse channels to expand the reach of marketing efforts.
    • Manage the company's affiliate program by developing and maintaining comprehensive affiliate program guidelines and agreements.
    • Track and analyze affiliate performance data to identify areas for improvement, optimize campaigns, and ensure program effectiveness.
    • Collaborate effectively with designers, copywriters, and other marketing team members on project development and execution.
    • Conduct ongoing competitor analysis and stay informed of the latest digital marketing trends and industry best practices.
    • Proactively recommend new and innovative marketing initiatives to enhance brand awareness, lead generation, and overall marketing strategy.

    COMPETENCE REQUIREMENTS:
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    Qualifications include:

    • Proven experience in creating and executing successful digital marketing campaigns.
    • Excellent writing, editing, and communication skills.
    • Strong analytical skills and the ability to interpret data.
    • Proficiency in social media marketing platforms (e.g., Facebook, Instagram, Twitter).
    • Experience with Google Ads and Bing Ads.
    • Experience with analytics tools (e.g., Google Analytics) (a plus).
    • Excellent organizational skills and the ability to manage multiple tasks simultaneously.
    • A creative and results-oriented mindset.
    • Ability to work independently and as part of a team.

    EXPERIENCE:
    Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of Digital Marketing Specialist competently.

    Education:
    Bachelor's degree in marketing, communications, or a related field (or equivalent experience)

    Experience: 1-2 years of agency experience in digital marketing


    BENEFITS:

    We offer a full benefits package including:
    Health
    Dental
    Vision
    Employer paid life insurance, STD, and LTD
    Sick days
    Vacation days
    9 Holidays
    Tuition assistance
    Parental leave
    401K plan with a company match

    Additional perk:
    After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate.


    Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so "Unique".


    ABOUT UNIQUE VACATIONS:
    Unique Vacations Inc.

    is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.


    Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean's best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St.

    Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.

    We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.

    Learn more about the brands we represent at and
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