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    Senior Director, Partner Marketing - Los Angeles, United States - AEG

    AEG
    AEG Los Angeles, United States

    2 weeks ago

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    Description
    About OneTeam Partners:

    Formed in November 2019, OneTeam Partners is a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA), HPS Investment Partners, General Atlantic and Morgan Stanley Tactical Value.

    OneTeam Partners helps athletes maximize the value of their name, image, and likeness rights by transforming the way in which athlete collectives interact with businesses and clients across Games and Interactive Licensing; CP Licensing; Sponsor and Partner Marketing; Content and Production; and Business Building.

    OneTeam Partners represents a range of commercial business interests on behalf of the NFLPA, MLBPA, MLSPA, U.S. Women's National Team Players Association, Women's National Basketball Players Association, U.S. Rugby Players Association, National Women's Soccer League, and League of Legends Championship Series Players Association.

    About the Role:

    Reporting to the SVP, Head of Sponsor and Partner Marketing, this person will focus on developing, managing, and executing marketing partnerships across the OneTeam suite of assets, including Player Association, athlete, and event partnerships.

    You Are:
    • A great communicator and team player who understands that there is no I in OneTeam.
    • A detailed oriented creative curious leader who enjoys ideating with sales executives, and creative partners to develop narratives that solve marketing objectives for clients
    • An exceptional storyteller and communicator with a keen understanding of how to craft and evolve narratives around athletes
    • An executive with experience in managing a business unit with a deep understanding of the sports sponsorship landscape in terms of asset value and pricing
    • Process orientated and can problems solve on the spot
    Primary Duties and Responsibilities:
    • Lead pre-sale ideation & creative solution development across the suite of OTP assets
    • Work in partnership with OTP Sales and the Athlete Relations team to build sellable platforms utilizing OTP assets
    • Partner closely with OTP's external agency to deliver brand led ideas and activations that anchor multi-year brand sales
    • Exceptional ideation and thought leadership - effectively translating client briefs into actionable proposal
    • Identify and bring to life new inventory across the various player associations and athletes direct with OTP being the key solve
    • Hire and develop a small team of partner marketing creatives and designers to support sponsor pitches as well as 'land and expand' approach for licensees
    • Partner closely with sales and athlete relations to bring the right athletes to the right partners at the right time
    • Partner closely with Sales and Finance on all sales targets, pricing and packaging in proposals
    Qualifications
    • Minimum 10 years of integrated marketing, creative agency, and/or sponsorship / talent brand consulting experience at a sports or entertainment property, media company, or sponsorship agency
    • Experience managing creative teams or processes, ideally for Fortune 500 brands
    • Excellent written and verbal communicator across internal teams and brand partners
    • Proven ability to manage multiple projects and priorities while communicating and collaborating effectively with a variety of stakeholders.
    • Excellent communication and interpersonal skills, with the ability to articulate complex ideas and develop compelling proposals
    • Experience presenting to existing and prospective clients
    • Ability to understand and leverage data and insights within the creative solution
    • Proficient in PPT, Sharepoint, and sales CRM software (e.g., Pipedrive, Salesforce)
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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