- Develop and execute a comprehensive digital marketing strategy to reach and convert SMB and Enterprise prospects.
- Create and manage a rich content calendar with engaging content (blog posts, white papers, eBooks, etc.) to attract qualified leads.
- Manage our SEO agency relationship, measure performance and goal setting based on site impressions, clickthrough rates, traffic, and conversions.
- Stay up to date with the latest trends and changes with SEO and major search engines.
- Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
- A/B test and continually measure the performance of these conversion assets.
- Manage and build various vertical specific email lists and campaigns, including the design templates, calls-to-action, and content used in email sends.
- Optimize our marketing automation and lead nurturing processes for these segments to convert leads to customers through email, content, and social channels.
- Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
- Analyze and interpret what behaviors and patterns make customers successful and more likely to become customers.
- BA/BS or equivalent working experience.
- Domain expertise in UI/UX best practices. You are a problem solver with everything you develop to improve our site's experience and drive action.
- Experience with data-driven SEO and content analysis.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- An analytical mind and interest in using data to optimize/scale content marketing strategies and tactics.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- 8+ years of marketing and content creation experience.
- Must have legal right to work in the U.S.
-
Director of Digital Marketing
2 weeks ago
Human Appeal Inc. San Francisco, United States PermanentHere at Human Appeal, we have an exciting opportunity for a Director of Digital Marketing to join our team based in Dallas, TX. You will be joining us on a full-time basis. In return, you will receive a competitive salary with company benefits · Human Appeal i ...
-
Director Digital Marketing
1 week ago
Signet Jewelers Irving, United States Full timeJOB SUMMARY: · The Digital Marketing & Analytics Director reports to the VP, Marketing & eCommerce. This role will support the development of the Kay Jewelers digital strategy and lead end to end execution of the site to grow the profitability of the business. · MAJOR RESPONSIBI ...
-
Digital Marketing Manager
1 day ago
Team Car Care Dba Jiffy Lube Irving, United StatesOverview: · POSITION TITLE: Digital Marketing Manager · REPORTING TO: CMO, Chief Marketing Officer · LOCATION: Irving, Texas · THE COMPANY: Team Car Care (TCC) · The Digital Marketing Manager will play a vital role in developing and executing Team Car Care - Jiffy Lube marke ...
-
Digital Marketing Specialist
2 weeks ago
Darling Ingredients Inc. Irving, United StatesJob Description · Job DescriptionAbout us: · DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry. What could be waste, is repurposed into valuable new ingredients use ...
-
Digital Marketing Specialist
4 days ago
Darling Ingredients Inc. Irving, United StatesJob Description · Job DescriptionAbout us: · DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry and repurposes it into valuable new resources. Our employees and cust ...
-
Digital Marketing Director
5 days ago
Caterpillar Irving, United StatesCareer Area: · Marketing · Job Description: · Your Work Shapes the World at Caterpillar Inc. · When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world bu ...
-
Director of Digital Marketing
3 days ago
Human Appeal Irving, United StatesHere at Human Appeal, we have an exciting opportunity for a Director of Digital Marketing to join our team based in Dallas, TX. You will be joining us on a full-time basis. In return, you will receive a competitive salary with company benefits · Human Appeal i · ...
-
Digital Marketing Director
4 days ago
Caterpillar Irving, United StatesCareer Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are c ...
-
Senior Digital Marketing Associate
1 week ago
Motion Recruitment Irving, United States VMS/AE Direct Hire· Required Skills & Experience5 - 7+ years marketing experience, preferably in digital media, with a proven track record in creating and managing highly successful & visible marketing programs. · Proven ability to effectively project manage and be detail-oriented. · Experience ...
-
Senior Digital Marketing Associate
3 weeks ago
Vistra Irving, United StatesIf you have what it takes to become part of the Vistra family and would like to start a promising career with a global leader, take a look at the exciting employment opportunities that are currently available and apply online. · Job Summary · As a TXU Energy Digital Marketing A ...
-
Senior Manager, Digital Marketing
5 days ago
SiriusXM Irving, United StatesResponsibilities: · Who we are: · SiriusXM and its brands (Pandora, SiriusXMMedia, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience ...
-
Digital Marketing Specialist
2 weeks ago
Darling International Irving, United StatesAbout us: · DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry. What could be waste, is repurposed into valuable new ingredients used in the production of animal fe ...
-
Digital Marketing Manager
3 weeks ago
Verizon Irving, United StatesWhen you join Verizon · Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe ...
-
Digital Marketing Manager
4 weeks ago
Verizon Irving, United StatesWhen you join Verizon · Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe t ...
-
Digital Marketing Director
3 weeks ago
Caterpillar Irving, United StatesCareer Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are c ...
-
Digital Marketing Director
2 weeks ago
Caterpillar Irving, United StatesCareer Area: · Marketing · Job Description: · Your Work Shapes the World at Caterpillar Inc. · When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world bu ...
-
Head of Digital Marketing
1 week ago
Aditi Consulting Irving, TX, United StatesSummary: · The Communications Marketing Manager will be a member of Client Business Group Customer Experience team. · In this contractual role, the marketing manager will be responsible for external customer communications for business customers ranging from small business to lar ...
-
Digital Marketing Specialist
1 week ago
LKQ Grand Prairie, United StatesJob DescriptionBe Loyal Be RewardedAre you ready to be a part of an excellent team??Continue to contribute excellent team performance to your team. You could be eligible for a retention bonus Up to $1,200 Ask your manager for details...Job Summary: Our historical approach to grow ...
-
Digital Marketing Manager
2 weeks ago
Not Beer Dallas, United StatesAbout Not Beer · We created the world's first zero carb... zero alcohol... zero taste... "beer". It's sparkling water in a 16oz tallboy can. It's Not Beer. It looks like a beer. It talks like a beer. But it's just sparkling water. It's a healthy alternative to alcohol. And a fun ...
-
Digital Marketing Manager
4 weeks ago
Lucas James Talent Partners Dallas, United StatesDigital Marketing Manager · Located in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal c ...
Senior Manager, Digital Marketing - Irving, United States - SiriusXM Radio, Inc.
Description
Who we are:
SiriusXM and its brands (Pandora, SiriusXMMedia, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
Pandora Cloud Cover Music is part of the SiriusXM portfolio of brands. Cloud Cover Music is one of the fastest growing music for business services offering easy-to-use products and solutions designed for businesses to play, control, and manage clean lyrics, ad-free licensed music in their businesses. Our clients range from Fortune 500 companies to respected non-profit organizations that rely on Cloud Cover Music's copyright-compliant music solutions. In-store music does have a powerful impact on end-user attitudes and buying behaviors, and you can be part of this exciting, fast growing industry
How You Will Make An Impact:
Pandora CloudCover is seeking a highly motivated and results-oriented Senior Digital Marketing Manager to lead and execute strategic marketing initiatives focused on acquiring new customers in the SMB and Enterprise segments. In this critical role, you will play a key part in achieving our ambitious growth targets by developing innovative marketing programs, optimizing our digital presence, and driving successful lead generation across various digital channels.
To thrive in this position, you need a blend of strategic thinking, analytical prowess, and the ability to stay ahead of ever-evolving marketing trends.
What you'll do:
What you'll need:
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
RAs an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.