- Conduct in-depth research on industry trends, competitors, and target demographics
- Identify new market segments to optimize lead generation and conversion rates
- Organize and participate in trade shows and events to maximize brand exposure
- Devise and execute digital marketing strategies across multiple channels
- Manage social media content, engagement, and performance analysis
- Create visual assets and oversee design projects
- Collaborate with SEO/Ad partners to boost website traffic
- Develop email campaigns, landing pages, and other marketing materials
- Utilize CRM tools for targeted outreach and customer journey enhancement
- Analyze campaign data to drive improvements
- Support product launches and adoption initiatives
- Stay informed about the latest marketing trends and technologies
- Assist in lead qualification processes
- Contribute to project management and communication efforts
- Stay updated on industry best practices and tools
- Handle general marketing tasks as needed
- Bachelor's Degree in marketing, journalism, design, or related field
- Proficiency in digital marketing, including social media and email campaigns
- Hands-on experience in marketing/communications (3+ years)
- Familiarity with Microsoft Office Suite
- Self-motivated with strong problem-solving skills
- Creative thinker with a collaborative mindset
- Experience with design software and marketing analytics
- Knowledge of CRM systems and Google tools
- Sedentary role with occasional physical tasks
- Office-based role with minimal travel
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Darling International Irving, United StatesAbout us: · DAR PRO Solutions, a brand of Darling Ingredients, collects used cooking oil and meat by-products from nearly 225,000 customers across the U.S. food service industry. What could be waste, is repurposed into valuable new ingredients used in the production of animal fe ...
Digital Marketing Specialist - Irving, United States - Darling Ingredients Inc.
Description
Exciting Marketing Opportunity at DAR PRO Solutions
About the Company:
DAR PRO Solutions, a proud division of Darling Ingredients, gathers used cooking oil and meat by-products from a vast network of clients in the U.S. food service sector. Through innovative processes, we transform these materials into valuable resources, contributing to a more sustainable and eco-friendly future. Join us in our mission to make a difference!
About the Marketing Role:
Are you passionate about marketing and eager to dive into a dynamic role with DAR PRO? We are on the lookout for a creative and driven individual to join our team. In this position, you will work closely with various departments to develop impactful campaigns that enhance our brand visibility and drive demand for our offerings.
Key Responsibilities:
Requirements:
Preferred Qualifications:
Physical Requirements:
Work Environment:
