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    Admission Marketing Director - Memphis, United States - Employment In Senior Care

    Employment In Senior Care
    Employment In Senior Care Memphis, United States

    3 weeks ago

    Default job background
    Full time
    Description

    General Purpose:

    Manage the facility's inquiry and admission process and provide customers with facility-related information via facility tours, personal visits/assessments, conversations, and follow-up.

    Coordinate and implement effective facility sales and marketing programs.


    Essential Job Functions:
    The Director of Marketing/Admissions is ultimately responsible for the facility's census.

    While this individual cannot market nor fill the building themselves, they must be able to provide leadership to the marketing team that will lead to building and maintaining a high census.

    This facility expects their employees to promote an atmosphere of teamwork with other employees and hospitality and comfort for its residents.

    Therefore, the following list of duties is not all-inclusive:Respond to inquiry calls from hospital discharge planners, families, and other referral sources.

    Conduct facility tours. Manage the admission process by maintaining updated bed availability and facility services information at all times. Manage the inquiry process professionally, timely and with appropriate follow-up.

    Effectively manage occupancy levels and census/premium mix enhancementMakes sales calls outside the facility to medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners and other community contactsDevelop and maintain relationships to advise referral sources of bed availability and new products and services, and efficiently meet the daily needs of the community at large.

    Promote the facility and its services to referring agencies.

    Maintain the current database of existing and potential referral sourcesVisit all referral sources periodicallyAlert appropriate department supervisors and building staff of projected changes, i.e.

    admissions, bed changes, and discharges, by chairing daily admission meeting to discuss forthcoming changes.

    Utilize bed management principlesMaintain a close working relationship with the Director of Nursing and the Business Office Manager to assure appropriate and efficient decisions about prospective admissions.

    Recommend admission decisions to facility management.

    When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selectionObtain appropriate admission papers and signatures from residents or responsible parties prior to admission.

    Communicate special needs of new admits to staff to facilitate a smooth transitionMaintain a waiting list in compliance with state and federal guidelinesMaintain a working knowledge of Federal and State regulations and reimbursement (Managed Care, Medicare, and Medicaid).

    Provide assistance with new employee orientations on these topics and the admission process. Maintain a strong working knowledge of managed care referral processMonitor inquiry, admission, and census trends. Prepare an inquiry log and other reports as required. Monitor all active and inactive inquiriesMonitor and evaluate customer satisfaction. Audiences might include new admissions, post-discharges, current residents and families, community sources and inquiries that were unable to admit. Share results with the management team and others as appropriate to develop action plans as neededDevelop and implement special events and presentations targeted at community education, establishing, and maintaining status for the facility as the expert on skilled nursing, specialty programs, and rehabilitation care in the communityAttend in-service education programs in order to meet facility educational requirementsBe familiar with Standard Precautions, Exposure Control Plan, Fire Drill and Evacuation Procedures and know how to use the informationMaintain confidentiality of resident and facility records/informationProtect residents from neglect, mistreatment, and abuseProtect the personal property of the residents of the facilityOthers as directed by the supervisor or administrator

    Minimum Qualifications:
    Two (2) years equivalent experience in a sales/marketing position or Director of Admissions position in lieu of degreeOrganized and detailed in work performanceGood communication skills with excellent self-discipline and patienceGenuine caring for and interest in elderly and disabled people in a nursing facilityComply with the Residents' Rights and Facility Policies and ProceduresPerform work tasks within the physical demand requirements as outlined belowPerform Essential Duties as outlined above
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