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Product Marketing Specialist
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Product Marketing Manager
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Product Marketing Specialist
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Product Marketing Manager
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Director of Product Marketing - Glenn Dale, United States - Moore DM Group
Description
As a Director of Product Marketing, you will be responsible for driving the growth of Moore's products in the market and working to develop products with business leaders around the company.
You will be responsible for developing and executing the product marketing strategy, positioning, messaging, and launch plans for our portfolio of products.
You will work closely with the Chief Brand Officer, Director of Brand Marketing, and other marketing, sales, communications, and business leaders to ensure the project strategy aligns with Moore's marketing objectives and target markets.
You will also be a key member of the marketing team, contributing to the overall vision and goals of the department.
Opportunity can be in Baltimore, MD, Lanham, MD, Boston, MA, Westminister, CO or Tulsa, OKRequirements
Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for different audiences and channelsProven track record of leading and executing successful product launches and campaigns.
Bachelor's degree.
Education in marketing, design, communication, or related field a plusAt least 5 years of experience in product marketing, preferably in a B2B setting with data products and/or in the consumer data space.
Essential Functions
Develop, implement, and communicate the product marketing vision, goals, and roadmapDevelop and implement product positioning, messaging, buyer personas, and value propositions that resonate with nonprofit decision makers and differentiate us from competitorsPlan and execute product launches and campaigns across multiple channels, including web, email, social media, events, digital ads, video ads, and public relationsCollaborate with the marketing team and other stakeholders to create and deliver product marketing collateral, such as website copy, brochures, white papers, case studies, presentations, and videos.
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