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    Email Marketing Manager - New York, United States - Optimize Partners

    Optimize Partners
    Optimize Partners New York, United States

    1 day ago

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    Description

    Exciting Opportunity for an Email Marketing Manager

    About the Company: Join one of the world's leading maternity retailers as an Email Marketing Manager and be part of a dynamic team dedicated to driving key brand metrics through innovative email marketing strategies.

    • Responsibilities of Email Marketing Manager:
      • Define and implement email marketing strategy to boost business results
      • Manage email campaigns scheduling, setup, and testing
      • Oversee SMS marketing efforts and growth
      • Develop monthly email content calendars aligned with retail and promotional calendars
      • Collaborate with outside agencies to support brand goals
      • Analyze performance data and provide actionable insights to brand teams
      • Create channel-specific strategies for different types of emails
    • Qualifications for Email Marketing Manager:
      • Experience in Shopify & Klaviyo is a plus
      • Demonstrated experience in email marketing and analytics
      • Detail-oriented with strong project management skills
      • Bachelor's Degree and at least 5 years of email marketing experience
      • Intermediate proficiency in Microsoft Excel and Office Suite
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