- Audacious, Adventurous, Bold, and Enthusiastic
- Ethical
- Health conscious and active
- Connected and sociable
- Accessible and charitable
- Credibility and Leadership Skills - Diversity of experience such as hospitality, aparel, multifamily and student housing
- Energetic and Supportive – Entrepreneurial spirit; "go-getter"
- Ability to Communicate – Open, honest, gives and receives feedback; expresses ideas and thoughts
- Empathetic – Kind; treat other fairly
- Ability to Make Tough Decisions – Problem solver, provokes thought, and moves quickly towards action
- Bachelor's degree in Marketing, Communications, Business Administration, or related field; MBA preferred.
- 8+ years of experience in brand strategy, marketing, or related roles, with a focus on developing and implementing comprehensive brand strategies.
- Proven track record of successfully building and managing brand identity and positioning in competitive markets.
- Deep understanding of consumer behavior, market dynamics, and industry trends.
- Experience in conducting market research, competitive analysis, and brand performance measurement.
- Strong creative and strategic thinking skills, with the ability to translate brand objectives into actionable plans and initiatives.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to diverse audiences.
- Leadership experience, with a demonstrated ability to inspire and motivate cross-functional teams to achieve common goals.
- Experience managing external agencies and vendors to deliver high-quality branding and marketing materials.
- Proficiency in brand management tools, marketing analytics platforms, and project management software.
- Experience communicating with stakeholders, investors and other parties
- Passion for innovation and a commitment to staying current with emerging trends and best practices in brand strategy and marketing.
- Develop and execute comprehensive brand strategies to enhance brand equity and market presence.
- Conduct market research and analysis to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
- Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints.
- Lead the development of brand messaging, creative assets, and marketing campaigns to effectively communicate the brand's value proposition.
- Manage external agencies and vendors to deliver high-quality branding and marketing materials on time and within budget.
- Monitor and analyze brand performance metrics, including brand awareness, perception, and loyalty, to measure the effectiveness of brand initiatives.
- Identify areas for improvement and optimization in brand strategies and initiatives, based on data-driven insights.
- Stay informed about industry trends, emerging technologies, and best practices in brand strategy and marketing.
- Provide leadership and guidance to the brand strategy team, fostering a culture of innovation, collaboration, and excellence.
- Mentor and develop team members, providing opportunities for growth and professional development.
- Foster strong relationships with internal stakeholders, including marketing, product development, and sales teams, to align brand strategies with business goals and objectives.
- Present brand strategies, plans, and performance updates to senior leadership and stakeholders, providing recommendations for future initiatives and investments.
-
Brand Strategy Manager
8 hours ago
Royal Caribbean Group Doral, United StatesJourney with us · Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to e ...
-
Director, Brand Strategy
3 weeks ago
Zimmerman Advertising Fort Lauderdale, United StatesAccount Planning --> Brand Strategy Director · ID: 3975 · Full-Time/Regular · The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position's role is to combine the attitudes and intere ...
-
Director, Brand Strategy
2 weeks ago
Zimmerman Advertising Fort Lauderdale, United StatesThe Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position's role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative sol ...
-
Manager, Brand Strategy and Innovation
2 weeks ago
Royal Caribbean Group Doral, United StatesJourney with us · Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to e ...
-
Manager, Brand Strategy and Innovation
2 weeks ago
Royal Caribbean Group Doral, United StatesJourney with us · Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to e ...
-
Social Media&outreach Community Manager
2 weeks ago
Mowi USA Miami, United States*In Office* from Doral, FL. · - **Summary**_ · - The_**Social Media&Outreach Community Manager **_will possess a profound understanding of social media platforms, community building across influencer platforms, creation of content and engaging programs. This role is pivotal in sh ...
-
Marketing Strategist
1 week ago
Creattix Talk Miami, United States**Job Title**: Marketing Strategist · **Overview**: As a Marketing Strategist, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive business growth and brand awareness. You will collaborate cross-functionally with various teams to i ...
-
Lead, Procurement
2 weeks ago
Royal Caribbean Group Miami, United States**Journey with us **Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explo ...
-
Communications Coordinator
2 weeks ago
Family Action Network Movement Miami, United StatesFamily Action Network Movement (FANM) formerly known as Fanm Ayisyen Nan Miyami, Inc)/ Haitian Women of Miami is a private not-for-profit organization dedicated to the social, economic, financial and political empowerment of low to moderate-income give them the tools to transfor ...
-
Part-time Copywriter and Editor
3 weeks ago
Miss Ink, LLC Miami, United States Part time**Description**: · - **Please note this is not an entry-level opportunity. We require demonstrated experience in marketing, preferrably in an agency.**_ · Miss Ink, LLC seeks to hire a part-time copywriting and editor. Duties include SEO blog writing in industries such as law and ...
-
Retail Shop Associates, South Beach
1 week ago
Equinox Miami Beach, United States**Company Description** OUR STORY** · Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that defi ...
-
Associate Planning Manager, Logo
3 weeks ago
Starboard Cruise Services Miami, United States: · Responsible for the financial forecasting, purchasing, and overall inventory management across a global supply chain for a subcategory or group of programs pertinent to the Planning Manager's scope of business. Develops annual location sales and stock plans to then determine ...
-
Consumer Supplies Territory Sales Representative
2 weeks ago
International Janitorial & Paper Supplies Miami, United States**Consumer Supplies Territory Sales Representative** · - **NOTE: IF YOU DO NOT HAVE THE EXPERIENCE FOR THIS POSITION, PLEASE DO NOT RESPOND.**_ · **Full job description** · We are seeking a highly motivated and experienced sales professional to join our team as an Outside Sales R ...
-
Associate Director, Artist
2 weeks ago
SoundExchange, Inc. Miami, United States**About SoundExchange**: · Since forming in 2003, we have established ourselves as the premier music tech organization with a mission of building a fairer, simpler, and creator‐focused industry. Through a combination of proprietary solutions, emphasis on data, and advocacy effort ...
-
Director of Development
1 week ago
YWCA South Florida Miami, Florida, United StatesRequirements: · Education/Experience: Bachelors degree (BA or BS) from an accredited college/university with a preferred concentration in Marketing, Public Relations, Business Administration, Communications, Public Affairs, Public Administration, or related field of study and fou ...
-
Bilingual Spanish Branch Manager
1 week ago
PNC Financial Services Group Miami, United StatesJob Profile · Position Overview · At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where ...
-
National Account Manager
2 weeks ago
Mowi USA Miami, United States_**Summary**_ · The _**National Account Manager**_ will be responsible for selling products to the supermarket chains, distributors, and food service multi-unit customers. The National Account Manager will also act as a consultant and partner to the customers, in order to ensure ...
-
Social Media
3 days ago
Mowi USA Miami, United States*In Office* from Doral, FL. · - **Summary**_ · - The_**Social Media & Outreach Community Coordinator **_will possess a profound understanding of social media platforms, community building across influencer platforms, creation of content and engaging programs. This role is pivotal ...
-
Director of Food and Beverage
3 days ago
Marriott International, Inc Miami, United States**Job Number** · **Job Category** Food and Beverage & Culinary · **Location** The Ritz-Carlton Key Biscayne Miami, 455 Grand Bay Drive, Miami, Florida, United States VIEW ON MAP · **Schedule** Full-Time · **Located Remotely?** N · **Relocation?** Y · **Position Type** Management ...
-
Social Media Manager and Content Creator
5 days ago
Black Lion Investment Group Miami Beach, United States**Job description** · **Responsibilities**: · - Create distribution systems to maximize audience growth and engagement across all common platforms for the President's personal brand and all other company brands including instagram, tiktok, linkedin, youtube, spotify and apple pod ...
Director of Brand Strategy - Miami, United States - Vie Management
Description
Job Description
Job DescriptionSalary:Who we are –
Vie offers an environment where you can thrive and your ideas are not only heard but implemented. We offer a collaborative and structured environment where our teammates demonstrate self-discipline, creativity, and entrepreneurship.
We attract and retain the best people by encouraging a culture of diversity and inclusion. We collectively bring the shared experiences and unique characteristics of our team to identify the best concepts for creating inspired lifestyles.
Who you are –
Must have abilities -
Qualifications –
Un jour dans la vie de (A day in the life of) –
The Director of Brand Strategy plays a pivotal role in shaping the brand identity and market positioning of the organization. This position involves developing and implementing strategic initiatives to enhance brand awareness, drive customer engagement, and ultimately, achieve business objectives. The Director will provide the leadership and guidance to make the Vie Brand, the leading brand for accommodations in the United States.
remote work