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    Manager, Education Audience Marketing - Hartford, United States - Autodesk

    Autodesk
    Autodesk Hartford, United States

    3 weeks ago

    Default job background
    Description

    Job Requisition ID #

    24WD76523


    Position Overview


    Autodesk Education Experiences (AEX) is looking for a strategic, audience-first marketer to help position Autodesk as a trusted partner in Design and Make education.

    This is a critical role on the Audience Marketing team responsible for shaping a compelling vision, value propositions, and messaging that resonates with school executives, influencers and decision-makers in education.


    In this role, you will develop an understanding of the needs, desired outcomes, and preferences of education decision-makers, implementing strategies to communicate Autodesk's value, engage audiences, and increase market share.

    You will excel at integrating Autodesk's brand narrative with impactful, customer-focused messaging and offers that align with our business needs and channels.


    You will articulate Autodesk's thought leadership in areas such as sustainability, AI, the future of work and STEM, tailoring this content for our education audiences.

    Your goal is to create a thought leadership framework that engages education decision-makers and builds awareness, credibility, and preference for Autodesk.

    You will report to the Senior Manager, Audience Marketing.

    This position is fully remote.


    Responsibilities


    • Serve as an internal expert and advocate for education audiences, with a focus on school executives and decision-makers
    • Take ownership of communications and audience messaging, contributing to full lifecycle marketing strategies that engage and shift share among education decision-makers
    • Create campaign messaging, briefs, positioning statements, and value propositions aligned to the education audience journey and strategy
    • Use message testing and feedback cycles with customers to refine and improve the AEX value proposition and positioning.
    • Develop expertise in Autodesk thought leadership pillars, making themes meaningful and relevant to education decision-makers
    • Collaborate with leadership to help craft education keynotes, executive presentations, and strategic partnership messaging

    Minimum Qualifications


    • 5 years of experience in audience-first marketing across messaging, journeys, campaigns and content to reach and engage audiences
    • Expertise in crafting and positioning thought leadership content to resonate across diverse audiences; a passion for the themes shaping the future of Design and Make education
    • Excellent written and verbal English communication skills?with an ability to interlock with team members in Worldwide Marketing, Education Strategy, and peers in Education Marketing from Content and Campaigns, Field Marketing, Operations and Digital
    • Experience in marketing to global audiences and working across time zones and geographical boundaries

    Preferred Qualifications


    • Adept at collaborating within a matrixed environment?
    • A commitment to providing exceptional customer experiences?
    • You can have hard conversations to lead prioritization for better outcomes?
    • Unafraid to approach critical challenges, try new things, and challenge the norm
    #LI-POST


    Learn More


    About Autodesk

    Welcome to Autodesk Amazing things are created every day with our software

    from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.

    We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

    We take great pride in our culture here at Autodesk

    our Culture Code is at the core of everything we do.

    Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.


    When youre an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all.

    Ready to shape the world and your future? Join us


    Benefits


    From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.

    Learn more about our benefits in the U.S. by visiting


    Salary transparency

    Salary is one part of Autodesks competitive compensation package. For U.S.-based roles, we expect a starting base salary between $118,800 and $192,170. Offers are based on the candidates experience and geographic location, and may exceed this range.

    In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.


    Equal Employment Opportunity


    At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world.

    Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.

    We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.


    Diversity & Belonging

    We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive


    Learn more here:

    Are you an existing contractor or consultant with Autodesk?

    Please search for open jobs and apply internally (not on this external site).

    #J-18808-Ljbffr
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