- Collaborate with Director of Digital Marketing on search engine optimization strategies and tactics that increase the company's search results rankings and increase website traffic
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Align the website content with the organization's brand, strategy and standards
- Audit user behavior and identify optimizations to improve UX
- Assist with campaigns and other marketing efforts
- Complete tests to ensure website efficiency and quality
- Create strategies to improve website conversion rates (CRO)
- Develop website content to support organizational goals and strategies
- Assist with tracking and analytics for pay-per-click and search engine optimization campaigns
- Monitor for website security breaches and respond to them as needed
- Plan, create, implement, manage, monitor and update websites for organizations
- Reply to, troubleshoot and resolve website issues
- Update website coding as needed
- Two to three years of experience in successfully managing websites, and developing and executing SEO campaigns
- Understanding of web site operations, and search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
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Website & SEO Specialist - Ann Arbor, United States - C3 Industries
Description
JOB SUMMARY:Our company is looking for a talented and highly motivated Web/SEO Specialist to join our team. As a Web/SEO Specialist, you will be responsible for managing and maintaining company websites and ensuring SEO efforts are effectively driving desired results. You will work closely with other members of the marketing team to develop and implement creative marketing strategies that help us meet our business objectives.
JOB DUTIES:
Core duties and responsibilities include the following. Other duties may be assigned.
None
JOB REQUIREMENTS:
C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts. We produce the highest quality, indoor cannabis flower and extracted products at our state-of-the-art facilities in Michigan, Missouri, Massachusetts, Illinois, and New Jersey.
*Compensation Estimate Disclaimer
All compensation range estimates are generated by the third party job search engine websites; C3 Industries will compensate qualified candidates commensurate with experience and industry norms.
