Vice President, Analytics - Chicago, United States - IPG DXTRA

Description

VP, Analytics

The VP, Analytics will deliver data-driven, actionable insights on behalf of our clients. Ideal candidates will be excited about championing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online media and marketing space. Are you interested in developing solutions based on data-driven findings? Do you obsessively track social and digital trends?

In this role, you will be a key contributor to the agency's Global Intelligence team, charged with orchestrating the measurement and optimization approach for a cross-channel, multi-agency client team. You will be responsible for developing innovative measurement strategies, leading business intelligence efforts and managing the execution of analyses designed to drive deep understanding of consumer behavior and communications performance.

Responsibilities:

• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms. Apply that knowledge to inform and enhance our work.
• Collaborate closely with cross-function leadership to infuse all aspects of the work with data- and research-backed solutions.
• Develop strategic measurement frameworks and playbooks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Tirelessly mentor junior staff, investing time and energy into talent development and growth.
• Champion the use of data to inform decision-making at all levels internally and externally.
• Work closely with partner agencies to ensure proper operations of data-driven strategies.
• Provide hands-on consultancy, collaboration and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from online and offline sources.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Create visually compelling presentations of reporting and insights that allow a client to easily evaluate performance relative to their business objectives.
• 6-8 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Passion for working with data and deriving insights to answer client business questions.
• Experience leading and producing work for a marketing analytics program.
• Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
• Experience working on analytics for a communications program with paid, owned and earned media components.
• Demonstrated skill in being consultative and persuasive, especially with clients - able to challenge the status quo to gain adoption or alignment.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
• Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Solid understanding of enterprise data management, integration and governance principles.
• Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
• Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
• Extensive experience producing reporting and insights.
• Experience with A/B/and MVT testing/optimization for site and social media content.
• Strong communication skills and high emotional intelligence.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

Ideal Qualifications

• 7-10 years of experience in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Must have experience working with clients in the CPG industry.
• Experience leading and producing work for a marketing analytics program.
• Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
• Experience working on analytics for a communications program with paid, owned and earned media components.
• Demonstrated skill in being consultative and persuasive, especially with clients - able to challenge the status quo to gain adoption or alignment.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
• Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Solid understanding of enterprise data management, integration and governance principles.
• Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
• Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
• Extensive experience producing reporting and insights.
• Experience with A/B/and MVT testing/optimization for site and social media content.
• Strong communication skills and high emotional intelligence.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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