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Marketing Analytics Manager - West Fargo, ND, United States - Doosan Bobcat
Description
As the Marketing Manager, Marketing Analytics, you are responsible for managing the marketing reporting processes, ensuring data accuracy, and delivering actionable insights to drive marketing performance.
Your expertise in data analysis, reporting tools, forecasting, and marketing metrics will be essential in supporting data-driven decision-making and optimizing our marketing strategies.
Develop and maintain efficient processes for collecting, analyzing, forecasting, and reporting marketing data.Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports.
Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary.
Marketing Data Analysis:
Collaborate with stakeholders to understand their data needs and develop custom reports and dashboards to meet their requirements.
Provide ad hoc analysis and support special projects as requested by the Sr. Conduct in-depth analysis of marketing data to derive actionable insights and identify opportunities for optimization and goal setting.
Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data.
Evaluate and select appropriate reporting tools and technologies to enhance the efficiency and effectiveness of marketing reporting processes.
Manage and maintain the marketing reporting infrastructure, including data visualization tools and reporting platforms.
Stay up to date with industry best practices and emerging trends in marketing reporting and analytics to drive continuous improvement.
Collaborate with marketing teams and other stakeholders to understand their reporting needs and deliver accurate and timely reports.Present marketing insights and findings to stakeholders in a clear and concise manner.
Provide training and support to stakeholders on using reporting tools and interpreting marketing reports effectively.
Business Administration - Bachelor's Degree
~ Emphasis in marketing, computer science or data engineering
~ Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.
~ Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.
~ Strong proficiency in reporting tools and platforms such as Tableau, Google Analytics, or similar tools.
~ Solid understanding of marketing metrics, KPIs, and performance measurement methodologies.
~ Proficient in statistical analysis techniques and data modeling.
~ Familiarity with customer data platforms (CDPs) and CRM systems is a plus.
~ Demonstrate polished customer relation skills including strong communication, presentation and leadership abilities.
~ Travel:
%
As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities.
Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services.
Doosan Bobcat North America is home to world-renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment and Geith attachments.
Doosan Bobcat North America is a tradename of Clark Equipment Company.All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law.
If you have a disability or special need that requires accommodation, please contact us at Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.