- Lead the design and measurement of direct response campaigns, ensuring they meet client objectives and deliver optimal ROI.
- Develop and implement match market tests (MMT), analyzing results to provide strategic insights and recommendations.
- Possess practical experience with open source programming languages such as Python, R, and others
- Collaborate with clients , understanding their unique needs and delivering tailored analytics solutions.
- Work closely with the regional analytics team in a global capacity, providing guidance, mentorship, and fostering a culture of continuous learning and improvement.
- Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation.
- Present complex data and analytics findings in a clear and actionable manner to clients and internal teams.
- Be seen as a trusted advisor by our clients for all things analytics related
- Drive successful application of advanced, yet practical, analytical capabilities. Measure ROI and evangelize success of our projects within Essence as well as externally
- Explore robust and cutting edge statistical and machine learning techniques for solving business problems given available data sets or 3rd party data.
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Deliver best in class analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems
- Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
- Lead the creation of clear, robust and thought-provoking analysis reviews and insights
- Work with media account teams to help them gain client buy-in and run in market experiments wherever required
- Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad-hoc analysis and more
- Bachelor's Degree within Analytics, Technology or equivalent experience
- 5+ years of experience working in a data-based role
- Experience managing a team and ability to delegate effectively
- Proficiency with systems such as SQL and Python
- Expose to measurement of both Direct Response and Brand Awareness campaigns
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills
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Description
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