- Client Trust: Lead and own key client relationships, building trust through those relationships and positively driving the clients business.
- Client Presentation: Build your confidence further with presentation skills and being quick on your feet when asked tough client questions.
- Collaboration: Partner with client leadership teams and planning to ensure client satisfaction
- Thought Leadership: Contribute to insights and thought leadership around business and media strategy for client facing deliverables.
- Communication: Become stronger at explaining complex concepts in a simple manner, bring experience-based opinions with confidence, distill evidence-based results into bullets.
- Business: Be responsible for the retention of Marketing Science scope, and positive client satisfaction scores.
- Team Leadership: Be responsible for bringing leadership to the account and the broader Marketing Science team.
- Team Management: Grow your management career by having Associate, Sr. Associate, Associate Managers, Managers or Associate Directors reporting into you and managing their workload and career development.
- Hiring: Lead/Participate in the hiring process for the rest of the Marketing Science team.
- Estimates: Help to estimate time to create deliverables and support the Marketing Science lead in scope development and management.
- Audience Strategy: Collaborate with Planning to create the macro audience strategy for the account overall and at the campaign level when needed.
- Data Strategy: Oversee and direct the Data Science team on advanced audience query definition and development.
- Data Analysis: Lead advanced analysis of Audience data using multiple data sources to help direct overarching audience strategy.
- Data Analysis Management: Manage your team in organizing and analyzing data to facilitate insight generation for which you will be responsible.
- Data Sources: Use advanced understanding of Audience data sources to best leverage them for each type of analysis.
- Measurement: Guide team in advanced measurement strategy, frameworks and technology.
- Benchmarks & Goals: Oversee the creation of benchmarks and targets based on historical campaign data.
- Reporting & Optimization: Be accountable for the quality of reports and the insights generated.
- Test Design: Create the design and lead development of learning agendas and test plans.
- Attribution: Direct and collaborate with Data Science on attribution design and analysis.
- Insights: Ensure macro insight development for campaign performance and optimization that ladder up to the overall strategic objectives of the account.
- Data Technology Utilization: Coordinate and oversee the Data Operations team for automation and improved processes for efficiencies.
- Data Management: Be accountable for the overall health of the data on the account, and management of the staff who are responsible for it.
- Data Visualization: Provide design direction and requirements gathering support for any data visualization.
- Test Deployment: Be accountable for ensuring quality of test deployment working with your team.
- Attribution Deployment: Coordinate with Data Science on attribution deployment and data collection.
- Ad Operations: Apply advanced understanding of Ad Operations and QA procedures.
- AdTech/MarTech: Evaluate and compare data, ad and MarTech vendors.
- Data Acquisition: Identify and evaluate of new data sources and the purchase of those data sources if necessary, for the account.
- Client Relationships: Experience leading and partnering with key decision-making clients.
- Management: Prior management of teams of 3+ Marketing Science staff including Associate Director and below.
- Business: Contributor toward growth and revenue goals through retention of clients.
- Data Knowledge: Broad experience using different types of behavioral data and/or syndicated research data sources.
- Data Strategy: Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building.
- Strategic Mindset and Creativity: Proven ability to deeply understand the clients business and bring strategic business thinking to drive the most effective media, audience and data strategy in partnership with planning.
- Cross-Channel Analytics: Experience with marketing mix modeling/econometric analysis and Multi-touch attribution for offline and online channels. Working understanding of offline and online channel KPIs.
- Media Foundations: Advanced understanding across client verticals of media strategy, budget setting and channel selection.
- Survey Design: Solid understanding of quantitative and qualitative survey design and analysis experience o Data Science: Ability to manage and direct Data Science staff and understand their work at a detailed enough level to ensure methodology and accuracy.
- Structured analysis/statistical understanding: Experience structuring analyses to get the most accurate read. Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels.
- Strong proficiency with MS Excel, PowerPoint are a must
- Breadth of experience using
- Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
- Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
- Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
- Cross-media brand lift research (Kantar, Lucid, etc.)
- Experience with two or more
- Data visualization tools such as Tableau, Datorama, Alteryx
- SQL, R, Python or other advanced analytics software packages
- Concepts of database design and SQL
- Experience: 8-10 years of experience, preferably in marketing for at least 5-7 years
- Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
- Education: Bachelors degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields, masters or work equivalent experience a plus
- Curiosity and Forward Thinking A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking what? to ask why?; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
- Problem Solving An ability to figure out and solve problems on your own, leveraging all resources available.
- Persistence & Persuasion An ability to push through ideas and to socialize the use of data to make strategic decisions in an elegant way.
- Data Politician An ability to get buy in and bring harmony through socialization between colleagues, clients and partner agencies to enable data-driven media and marketing strategy.
- Creativity A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.
- Confidence & Command A willingness to share opinions and present recommendations with conviction. An ability to command a room and get buy in.
- Adaptability, Flexibility and Resilience A comfort with fast paced, intense, changing business and everything that comes with that. Clients shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.
- People Development A desire to help Marketing Science talent grow and thrive in their career.
- Collaboration A desire to create a collaborative working environment where the notion of team comes before companies.
-
Director, Analytics
6 days ago
Merkle Chicago, United States**Analyst**: · **Remote | Chicago, IL** · **About the job**: · The**_ Director, Analytics_** leads the development of data-driven solutions for clients - including report automation, analysis, and insight - with the objective of optimizing the performance of media initiatives. Th ...
-
Director, Media Analytics
1 week ago
rEvolution Marketing Chicago, United StatesrEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship ...
-
Options Clearing Corporation Chicago, United StatesWhat You'll Do: · Primary Duties and Responsibilities: · To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. · To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. You'll be ...
-
Epsilon Chicago, United StatesOur Analytics team transforms our unique data to impact business. With a team of 100+ people, everyone can specialize in their passion—from account analytics to analytics development to business intelligence. Whether it's driving insights from cutting-edge tools or building the t ...
-
United Airlines Chicago, United States**Description**: · There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to anothe ...
-
Director, Analytics
3 weeks ago
Omnicom Media Group Chicago, United StatesOverview · PHD is a · global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA. · A culture of thought-leadership, creativity and innovation ...
-
Director, Analytics
1 day ago
Publicis Collective Chicago, United States PermanentJob Description · As a senior member of the Analytics team, the Director will be responsible for managing and developing junior team members while overseeing and leading the development and delivery of data driven solutions to improve marketing performance and understand the impa ...
-
Director, Analytics
1 week ago
Ph.D. LLC Chicago, United StatesTitle: Director, Analytics · Agency: PHD at OmnicomMediaGroup · Location: CHI – 225 N Michigan Ave, 3x a week in office · Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. · Summary of Role: · As a Direc ...
-
Director, Analytics
2 weeks ago
PHD Chicago, United StatesTitle: Director, Analytics · Agency: PHD at OmnicomMediaGroup · Location: CHI – 225 N Michigan Ave, 3x a week in office · Summary of Role: · As a Director on the Marketing Science team, you will lead the direction of an analytics program, manage a team, and deploy both strategi ...
-
Director, Analytics
3 weeks ago
Kuraray America , Inc. Chicago, United StatesCompany Description · About Spark Foundry: · Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more at ...
-
Director, Analytics
3 weeks ago
Publicis Groupe Chicago, United StatesCompany Description · At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses livi ...
-
Director, Analytics
3 weeks ago
Publicis Groupe Chicago, United States**Company Description** · At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses l ...
-
Director, Analytics
4 days ago
Dentsu International Chicago, United StatesMerkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions f ...
-
Director, Analytics
2 weeks ago
Publicis Collective Chicago, United StatesJob Description · Job DescriptionCompany Description · At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular wa ...
-
Director, Analytics
3 weeks ago
PHD Chicago, IL, United StatesTitle: Director, Analytics · Agency: PHD at OmnicomMediaGroup · Location: CHI – 225 N Michigan Ave, 3x a week in office · Summary of Role: · As a Director on the Marketing Science team, you will lead the direction of an analytics program, manage a team, and deploy both strate ...
-
Director, Analytics
4 weeks ago
Kuraray America, Inc. Chicago, IL, United StatesCompany Description · About Spark Foundry: · Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more a ...
-
Director, Insights and Analytics
3 weeks ago
Beam Suntory Chicago, United StatesAt Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and tr ...
-
Director, Data Analytics
4 weeks ago
CMI Media, LLC Chicago, IL, United StatesAnalyticsPhiladelphia,PACherry Hill,NJParsippany,NJChicago,IL · We are currently seeking a dynamic and experienced Director of Data Analytics to join our team and lead the charge in shaping the strategic vision for short and long-term process and deliverable enhancements. · Pos ...
-
Director Commercial Analytics
3 weeks ago
Invenergy Chicago, United StatesInvenergy drives innovation in energy. Powered by decades of entrepreneurial experience and unparalleled execution, we solve the energy challenges facing our customers and communities. We provide power generation and storage solutions at scale around the world to create a cleaner ...
-
Director Commercial Analytics
2 weeks ago
Invenergy LLC Chicago, United States Full timeInvenergy drives innovation in energy. Powered by decades of entrepreneurial experience and unparalleled execution, we solve the energy challenges facing our customers and communities. We provide power generation and storage solutions at scale around the world to create a cleaner ...
Director, Analytics - Chicago, United States - Ph.D. LLC
Description
Title: Director, Analytics
Agency: PHD at OmnicomMediaGroup
Location: CHI 225 N Michigan Ave, 3x a week in office
Summary of Role:
As a Director on the Marketing Science team, you will lead the direction of an analytics program, manage a team, and deploy both strategic and campaign work. You will be provided opportunity to and expected to own key client program manager relationships. You use your strong analytic and technical knowledge to assume accountability our clients business performance that result in award winning, case study work, while also advancing your career.
Areas of Responsibility:
Client Relationship Management, Growth & Retention
Team Operations
Audience Discovery & Strategy
Measurement & Reporting
Data Strategy & Technology
Desired Experience:
Desired Technical Skills:
Requirements:
Qualities (in order of priority):
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.