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    Director, Analytics - Chicago, United States - Omnicom Media Group

    Omnicom Media Group
    Omnicom Media Group Chicago, United States

    4 weeks ago

    Default job background
    Description
    Overview

    PHD is a


    global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands.

    Brilliant media thinking is in our DNA.

    A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.

    We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers.

    Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

    Qualifications

    Education & Experience

    Experience:

    7-10 years of experience, preferably in marketing for at least 5-7 years

    Analytic Capabilities:
    Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling

    Education:
    Bachelor's degree in Math, Economics, Engineering, Social Sciences, Finance, Analytical Fine Arts, or Business/Marketing fields; masters or work equivalent experience a plus

    Client Relationships:
    Experience leading and partnering with key decision-making clients

    Management:
    Prior management of teams of 3+ Marketing Science staff including Associate Director and below

    Business:
    Contributor toward growth and revenue goals through retention of clients

    Data Knowledge :
    Broad experience using different types of behavioral data and/or syndicated research data sources

    Data Strategy:
    Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building

    Strategic Mindset and Creativity:
    Proven ability to deeply understand the client's business and bring strategic business thinking to drive the most effective media, audience, and data strategy in partnership with planning

    Cross-Channel Analytics:
    Experience with marketing mix modeling/econometric analysis and Multi-touch attribution for offline and online channels; working understanding of offline and online channel KPI's

    Media Foundations:
    Advanced understanding across client verticals of media strategy, budget setting, and channel selection

    Survey Design:
    Solid understanding of quantitative and qualitative survey design and analysis experience

    Data Science:
    Ability to manage and direct Data Science staff and understand their work at a detailed enough level to ensure methodology and accuracy

    Structured Analysis/Statistical Understanding:
    Experience structuring analyses to get the most accurate read; knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels
    Desired Technical Skills
    Strong proficiency with MS Excel, PowerPoint is a must

    Breadth of experience using:
    Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
    Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Livetrap)
    Syndicated research sources/tools (Gaff, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
    Cross-media brand lift research (Kantar, Lucid, etc.)

    Experience with two or more:
    Data visualization tools such as Tableau, Datorama, Alteryx
    SQL, R, Python, or other advanced analytics software packages
    Concepts of database design and SQL

    Responsibilities


    As a Director on the Marketing Science team, you will lead the direction of an analytics program, manage a team, and deploy both strategic and campaign work.

    You will be provided opportunity to and expected to own key client program manager relationships.

    In addition, you use your strong analytic and technical knowledge to assume accountability our client's business performance that result in award winning, case study work, while also advancing your career.

    As Director of Marketing Science, you'll report to the Senior Director or Managing Director of Marketing Science.
    Client Relationship Management, Growth & Retention
    Team Operations
    Audience Discovery & Strategy
    Measurement & Reporting
    Data Strategy & Technology
    PHD is An Equal Opportunity/Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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