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    Communications Manager - Sacramento, United States - Umoja Community

    Umoja Community
    Umoja Community Sacramento, United States

    1 week ago

    Default job background
    Permanent Upper Management / Consulting
    Description


    Umoja is a community of educators and learners committed to the academic success, personal growth and self-actualization of African American and other students.

    The Umoja Community seeks to educate the whole student–body, mind and spirit.

    Informed by an ethic of love and its vital power, the Umoja Community will deliberately engage students as full participants in the construction of knowledge and critical thought.

    The Umoja Community seeks to help students experience themselves as valuable and worthy of an education.


    The role of the Communications Manager for the Umoja Community is critical in shaping our public image, promoting our mission, and attracting stakeholders.

    This role will be pivotal in enhancing the foundation's visibility, reputation, and impact by effectively communicating its mission and value to the broader community.


    Communications Manager increase brand awareness for a company's current and potential clients and work in nearly every industry to create marketing materials to distribute to customers including newsletters, brochures, or email blasts.

    They also collaborate with design teams to produce other materials, including a white paper or promotional video.

    They distribute marketing materials to the appropriate parties, research online and offline channels, and determine best practices for distributing their marketing materials for maximum exposure.

    Marketing communications specialists track marketing campaigns once they have successfully launched. Utilizing metrics including customer engagement or conversion rates, they identify how to improve future marketing campaigns and make notes.

    They are responsible for reporting campaign performance to upper management by analyzing data to create presentations on analysis to deliver.

    They run special marketing and promotions campaigns and may be responsible for the setup of interviews or press conferences, which involves reaching out to media and industry experts.

    Marketing communications specialists need at least a bachelor's degree in marketing, media, communications, or related fields.


    Key Responsibilities:
    Designing and creating online marketing content, including newsletters, brochures and promotional emails

    Collaborating with Leadership Team to create white papers, infographics and marketing videos

    Tracking and recording the performance of marketing campaigns and presenting this information to the Leadership Team

    Identifying the effectiveness of marketing material by tracking metrics including conversion rates

    Reviewing and analyzing data to analyze effective marketing strategies and successful ways to increase brand awareness

    Assessing the return on investment (ROI) for marketing campaigns

    Coordinating the design of promotional material and distributing in online and offline channels

    Advertising our company and products/services on various media

    Plan interviews and press conferences

    Produce marketing copy for our website

    Craft and send regular newsletters with company updates

    Track ROI for marketing campaigns

    Join social media groups and professional platforms to discuss industry-related topics

    Monitor corporate website and social media pages and address clients' queries

    Network with industry experts and potential clients to drive brand awareness

    Assist with events to promote the foundation's programs and initiatives.

    Coordinate participation in conferences, workshops, and other relevant events.


    Work closely with internal stakeholders, including program managers, educators, and administrators, to gather information and insights for marketing and communication efforts.

    Develop and distribute UCEF branding guide for internal and external use.

    Establish vendor relationships to execute public relations strategies. (Photographers, videographers, etc.)

    Requirements

    Proven work experience as a Communications Manager or similar role

    BSc, BA in Marketing, Communications, Public Relations or relevant field ; MA in Marketing and/or Communications preferred

    Familiarity with B2B and B2C advertising campaigns

    Hands-on experience with web content management tools, like WordPress

    Proficiency in MS Office

    Knowledge of SEO and Google Analytics

    Experience with marketing campaigns on social media

    Excellent verbal and written communication skills

    Good presentation skills

    Benefits

    Health Care Plan (Medical, Dental & Vision)

    Retirement Plan (401k, IRA)

    Life Insurance (Basic, Voluntary & AD&D)

    Paid Time Off (Vacation, Sick & Public Holidays)

    Family Leave (Maternity, Paternity)

    Training & Development

    Free Food & Snacks
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