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    Senior Advisor, Solutions Marketing - Remote, United States - Ciena

    Ciena
    Ciena Remote, United States

    3 days ago

    Default job background
    Full time
    Description

    Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

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    Responsible for driving the go-to-market strategy related to solutions comprised of Ciena's and our partners' routing, switching, optical, software, services, broadband access and other products and technologies. This includes implementing market penetration and expansion strategies, strategic partnerships, and external communications related to the marketing of solutions. Stimulate and support productive partnerships to grow Ciena's footprint across various verticals and application spaces. The individual must provide strategic and tactical leadership as an active advocate promoting the value of comprehensive solutions, both internally and externally. This requires building and maintaining a strong liaison with Sales, Product Line Management, R&D, and the broader Marketing organization.

    Your Responsibilities

    Strategic:

    · Support the development and implementation of Ciena's go-to-market strategy to help grow market share globally by developing comprehensive solutions comprised of Ciena's and our partners' portfolios

    · Execute strategy by building strong cross-functional relationships across the organization

    · Present solution value propositions to customers, prospects, and Ciena's partners on a global basis

    · Collaborate and formulate strategies to foster engagement with customers and partners ultimately leading to growth in mindshare and demand for comprehensive cross-portfolio solutions

    · Communicate market intelligence and competitive positioning of cross-portfolio solutions

    · Drive Ciena's market penetration strategy and develop programs to displace entrenched vendors

    · Support marketing strategy with press, analyst, events marketing, and lead generation programs

    Operational:

    · Use market, customer, and competitive input to develop the appropriate solutions for the market, and drive its positioning on a global basis into various verticals and application spaces

    · Build relationships, leads, and influence internal/external customers, as well as external partners

    · Business deal support, working to solve the business issues Sales teams face to help drive revenue and achieve their stated corporate goals

    · Support on RFx positioning including competitive, strategic, and tactical considerations

    Tactical:

    · Conduct, gather, and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, opportunities, and competitor weaknesses

    · Support Ciena's presence at tradeshows, industry forums, and analyst events, as required

    · Provide leadership in the development of Sales/Partner training, readiness, and collateral

    · Create compelling digital content targeted and written to the specific audiences to create demand for Ciena's comprehensive network solutions

    · Liaise regularly with Product Line Management, Sales, Services, R&D, and the greater Marketing team to ensure constant feedback to address market challenges and opportunities in a timely manner

    Qualifications

    · Intermediate understanding of routing, switching, optical, broadband access, and virtualization technologies

    · Team player who works well with customers, analysts, partners, and cross-functional colleagues

    · Proven track record of working in a team-oriented environment while leverage remote resources

    · Proven track record of presentation, interpersonal, and communications skills (internal and external)

    · Proven track record of proficient writing skills for creating/editing meaningful content for specific audiences via blogs, white papers, presentations, success stories, and case studies

    · Successful experience and innovation in developing business/marketing plans and collateral for product and solution sets.

    · Successful experience in or working with Sales, Marketing, PLM, and R&D

    · Proven success in bringing network technologies, products and solutions to market is required

    · Takes initiatives and proposes innovative network/business solutions, out-of-the box thinking is key.

    · Strong organizational skills and ability execute or drive deliverables and initiatives to closure

    · Strong sense of ownership to manage deliverables effectively across a multi-functional team

    · Flexible individual capable of handling multiple tasks with minimal supervision

    · Possess a passion for winning and is driven to succeed or excel in one's career

    · Willingness to travel to customer meetings and industry tradeshow support, as required

    · BSEE/MSEE/BSME/MSME or equivalent experience, and/or relevant work experience.

    #LI-CM

    #LI-remote

    Not ready to apply? Join our Talent Community to get relevant job alerts straight to your inbox.

    At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.Ciena is an Equal Opportunity Employer, including disability and protected veteran status.If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
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