- Campaign Management: Execute and oversee paid search campaigns on platforms like Google Ads and Bing Ads. Conduct keyword research, create ads, manage bids, and optimize campaigns for maximum performance.
- Performance Optimization: Continuously monitor campaign metrics like CTR, conversion rates, and ROAS. Identify insights for optimization to meet business goals.
- Keyword Research and Ad Copywriting: Identify high-performing keywords and create engaging ad copy aligned with campaign objectives.
- Landing Page Optimization: Collaborate to optimize landing pages for paid search campaigns, focusing on user experience and conversion rate optimization.
- Data Analysis and Reporting: Generate reports, analyze key metrics, and provide recommendations for campaign improvement.
- Competitive Analysis: Stay updated on industry trends, analyze competitors, and adjust strategies accordingly.
- Collaboration and Communication: Work with different teams to align strategies and ensure effective campaigns. Communicate updates and insights to stakeholders.
- Minimum 2 years of experience in performance marketing, acquisition, or D2C companies with a focus on paid search marketing.
- Proficient in managing paid search campaigns on platforms like Google Ads and Bing Ads.
- Strong analytical skills and the ability to derive insights from campaign data.
- Excellent copywriting skills and understanding of CRO principles.
- Proficient in data analysis tools like Google Analytics.
- Strong attention to detail and ability to manage multiple campaigns.
- Excellent communication and collaboration skills.
- Self-motivated with a results-oriented mindset.
- Bilingual English/Spanish a PLUS.
- You're Naturally Curious and Excited by New Challenges.
- You're Proactive and Take Initiative.
- You Value Inclusivity and Belonging.
- You Have a Make It Happen Attitude.
- You're a Strong Communicator and Enjoy Sharing Ideas.
- You Believe in Keeping It Real and Having Fun at Work.
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Digital Marketing Senior Paid Search Analyst - Raleigh, United States - WTW inc.
Description
Job Title: Paid Search Marketing Analyst at Tranzact
As a Paid Search Marketing Analyst at Tranzact, you'll have a key role in managing and optimizing our paid search campaigns. We're looking for someone with at least 2 years of experience in performance marketing, acquisition, or direct-to-consumer (D2C) companies who is passionate about achieving exceptional results.
Responsibilities:
Qualifications:
You'll Fit in Here If:
Join our team at Tranzact and help drive exceptional outcomes for our clients through paid search marketing. Let's make a real impact together!
Sound like a good fit? We'd love to chat with you.
