Paid Search PPC Analyst - Raleigh, United States - Go Fish Digital

Description

Are you passionate about PPC and looking to grow your career in digital advertising? Do you have a knack for analyzing data, spotting trends, and contributing to strategic decisions? If you thrive in a dynamic environment where learning and results are paramount, you might be the analyst we've been waiting for.

At Go Fish, we value innovation and measurable results. Our team is a high-powered engine driven by data, strategy, and a direct impact on client success.

We're looking for a PPC Analyst who knows the ins and outs of paid media platforms and can support broader business narratives.

The ideal candidate is eager to learn, innovate, and excel every day.

Join us to support the forefront of PPC strategy, helping to shape Go Fish's approach to paid media.

This role is for someone who wants to dive deep into campaigns, extract valuable insights, and contribute to compelling ROI and customer engagement.

Your role will encompass:

• Support PPC Initiatives: Assist in the strategy and execution of 10 15 high priority PPC projects, including Google Ads and social media campaigns on LinkedIn and Meta.
• Process Documentation: Help create and document streamlined digital marketing processes.
• Client Interaction: Assist in addressing client inquiries and supporting strategy discussions.
• Industry Knowledge: Stay updated on current trends and bring fresh insights to team discussions.
• Data-

Driven Optimization:
Analyze data to provide insights that help refine and optimize paid media performance.

• Specialized Support: Assist in managing specialized areas like Google Shopping campaigns and vertical specific advertising nuances.

Your qualifications should include:

• Bachelor's degree in a relevant field.
• 12 years of experience in PPC and digital marketing.
• Proficiency in Google Ads, Google Analytics, and familiarity with at least one other platform (Bing, Facebook, LinkedIn).
• Basic understanding of Google Tag Manager and Google Shopping campaigns.
• Familiarity with Hubspot and Google Optimize is a plus.
• Strong analytical skills and a willingness to learn across multiple disciplines.

Work Location

Our office is located in downtown Raleigh, NC.

We offer a flexible, hybrid work schedule so that you can work from home, at a coffee shop, or meet with your team in person at our Raleigh office if you are local to Raleigh.

We are open to remote work in the U.S. (preferably EST) for the right candidate.


Benefits & Culture

We offer great health care benefits (with a significant portion paid by the company) and a flexible, balanced work schedule.

With our trusting and flexible work culture comes responsibility, so you'll need to be disciplined enough to get things done without someone watching over your shoulder.

We are looking for someone to bring great ideas and work above and beyond our core hours of 8:00 to 4:00 each day when needed.

Go Fish is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our community becomes more confident, creative, and productive when our team members can be authentic at work.


Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don't forget to mention your salary expectations.


Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples - links in CVs or resumes are good, too


The Weight of the
Cover Letter: It's more than just a formality - it's our first introduction to you. Make it count. Without it, your application won't be reviewed.


Note on 'Quick Apply': This feature can sometimes miss essential details. Ensure all our requirements are met - incomplete applications won't progress.


Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better