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Industrial ECommerce Manager- Flow Control - Clemmons, United States - Hayward Industries Inc
Description
Overview:
Hayward Flow Control, a division of Hayward Holdings Inc., is a leading manufacturer of industrial thermoplastic valves, actuators, filters, strainers, pumps, bulkhead fittings, and controllers for use in water & wastewater treatment, chemical processing, aquatics, and many other industrial process applications. Hayward Flow Control is an ISO 9001:2008 Certified manufacturer.? We invite motivated professionals to share our new growth and product innovation vision.
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POSITION OVERVIEW:
The Industrial E-commerce Channel Manager will focus on driving sales growth from established national industrial online accounts and manage a Hayward platform for international business for the Hayward Flow Control business unit. This role will optimize Hayward Flow Control's presence across multiple online account platforms. The role requires a strategic thinker with a strong understanding of e-commerce platforms, digital marketing, and data analytics. The ideal candidate will possess excellent communication skills and a proven track record of driving revenue growth through effective channel management.
As the Industrial E-commerce Channel Manager, you will be crucial in developing high-performance category management strategies. Your insights will support our customers in growing the overall industrial product range, and your partnership with cross-functional teams will enable the development of a strong innovation pipeline. Your expertise in e-commerce market trends will drive our understanding of the changing competitive landscape, consumer targets, and promotional opportunities.
Responsibilities:Primary Tasks and Responsibilities:
Target Account Sales & Management
Sales: Grow Target Account Sales by introducing and promoting an increased scope of Hayward Flow Control's entire product offering.
Pricing: manage target account pricing and bulk inventory buys, ensuring competitive pricing for customers and accurate category management, including rebates and co-op programs.
Brand management: Monitor and facilitate the accurate representation of Hayward branding, product features, and technical descriptions on multiple target online accounts.
Hayward E-commerce
Operational Excellence: Manage all online activities related to traffic acquisition, sales, conversion, A/B testing, and apply updates to the platform to attract and retain customers.
Content and Review Management: Upload content for product listings provided by marketing and manage product reviews to maintain a positive brand image.
Content Management: Oversee the creation of product listings, website uploads, and landing page development. Oversee the day-to-day operations of various online accounts and marketplaces.
Digital Marketing: Support the marketing in developing and executing digital marketing campaigns, including paid advertising, email marketing, and social media promotions to drive traffic and sales on e-commerce channels.
Strategy & Research
E-Commerce Strategies: Implement strategies to enhance website performance and speed, especially on mobile, and evaluate website design for improvements.
Market Research and Compliance: Initiate market research studies and evaluate legal disclaimers and website content for compliance, accuracy, and brand alignment.
Competitive Analysis: Keep abreast of industry trends, competitor activities, and best practices in e-commerce. Conduct competitive analysis to identify opportunities and threats in the marketplace.
Data Analyst
Account Health and Performance: Collaborate with our key Industry Online Accounts to enhance account health, troubleshoot issues, improve performance, and optimize the customer service experience. Conduct audits and optimize product listings on the various key industry online account platforms to improve visibility and sales.
Performance Reporting: Conduct regular performance analyses and reports on key metrics such as sales, usage, conversion, and ROI, focusing on insights and recommendations for continuous improvement.
Sales and Conversion Optimization: Analyze sales data and web analytics to optimize sales and improve conversion rates. Oversee product listing creation, website uploads, and landing page development.
Collaboration
Cross-functional Teamwork: Work closely with cross-functional teams, including sales, marketing, engineering, and customer service, to align channel strategies with overall business objectives.
Qualifications:Additional Preferred Qualifications
SEO Strategy & Optimization: Experience developing SEO strategies to improve online visibility and rankings. Proficient in keyword research, trend analysis, and website content optimization.
Content Collaboration: Ability to work with copywriters and marketing teams to produce compelling, SEO-friendly content. Familiarity with optimizing content for brand consistency and user experience.
Digital Marketing: Skilled in crafting clear, concise, and engaging communications and promotional materials.
Education and Requirements:
A bachelor's degree in marketing or related field from a four-year college or university.
Minimum of 5+ years of hands-on e-commerce experience for a fast-paced brand or retailer.
Proficiency in e-commerce platforms such as Amazon Vendor Central is a plus.
Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
Must have highly developed analytical skills to be able to read and synthesize market and business data.
Experience with digital marketing strategies and tactics is a plus.
PIM experience is required. Experience with Akeneo and Magento is a plus.
Knowledge of SEO best practices and website optimization techniques preferred.
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