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Associate Product Marketing Specialist - Rockville, United States - Immunocore Limited
Description
Full details of the job.
Vacancy Name
Vacancy Name Associate Product Marketing Specialist
Vacancy No
Vacancy No VN163
Employment Type
Employment Type Full Time
Location of role
About the Company
About the Company Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases and autoimmune disease. Our leaders in R&D are internationally recognised as some of the biotech industrys most successful drug developers. We are creating not just an environment where great minds can interact but an innovation powerhouse answering the big questions.
Focused on delivering first-in-class biological therapies to patients, we have developed a highly innovative soluble TCR platform. Our ImmTAX molecules underpin a new generation of precision engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need, including oncology, infectious diseases and autoimmune diseases.
We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients. You will work with outstanding people who together pioneer the research, development and commercialization of bi-specific TCR therapies. We aim to create an environment where individual contributions and initiatives can be maximized, while fostering a culture of collaboration, based on respect and integrity. We want each individual employee to own their career, as part of high-performing teams, and in the context of on-the-job and formal continuous development and training, as well as constructive feedback. We always strive to identify ways to improve what we do and how we do it, by asking questions, voicing opinions, exploring various approaches and staying connected with healthcare professionals, patients, academia and other key partners.
Key Responsibilities
Key Responsibilities Enable promotion of Immunocores flagship product and support the recent launch of KIMMTRAK for metastatic uveal melanoma. You have the potential to transform the lives of patients with this rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK last year. Be part of the US marketing and cross-functional team commercializing the first drug in a new generation of targeted immunotherapy with a first in class bispecific T cell receptor.
KEY RESPONSIBILITIES:
Work with the cross functional team to implement US brand strategy with the field force
Veeva platform commercial owner and subject matter expert, ensuring we maximize value of all elements of the platform to build the business and streamline operations, including:
o Veeva Link system mining to identify emerging KOLs in partnership with medical, and create excitement with the field by regularly demonstrating how they can leverage the information to benefit patients and their business
o Being the field force conduit, creating and delivering tailored training and insights so they can maximize their impact via Veeva enabled execution of healthcare professional peer-to-peer educational programs and regional conference sponsorship/participation
o Veeva-enabled essential business functions like compliance documentation and reporting
Accountable for creating and delivering implementation guides for all promotional pieces implemented by the field force
Responsible for website analytics, effectiveness tracking, and social listening monthly reporting. Manage agencies and coordinate across vendors to track results of digital marketing efforts, identify trends, and recommend future opportunities
Optimize and manage commercial SharePoint site to enable intuitive access to information
Collaborate with procurement team to ensure timely creation and improve processing of external contracts, scopes of work, and purchase orders to keep business processes running smoothly
o Ensure commercial contracts are in place in sufficient time for work to be executed
Manage significant US marketing budget, review invoices, ensure tracking to monthly/quarterly/annual budget
Work with finance team to ensure timely payment to speakers, agencies, and vendors
Inform brand planning and ongoing brand optimization processes with insights from ROI tracking, Veeva Link, and Veeva execution
Coordinate with public relations/internal communications team for internal communications to share progress and generate excitement among employees
Ensure adherence to all legal, regulatory, and compliance guidelines. Collaborate to develop guidelines for areas of responsibility if none exist or they require clarification and/or alignment
Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.
Experience & knowledge:
1-3 years of pharmaceutical (or relevant) marketing experience or combination of marketing, project management or agency experience. Internship or other college work experience considered.
Preferred experience with Veeva Vault or related promotional/regulatory approval platforms/processes
Preferred US pharmaceutical, biotech, or healthcare experience through full-time or internship work
ESSENTIAL COMPETENCIES:
Proactive, results-oriented, self-starter motivated by a challenge
High learning agility and problem-solving skills
Ability to multi-task across several projects under tight deadlines
Financial acumen, analytical skills, proficient with MS Excel
Good judgment in recognizing the distinction between "good enough" and perfection
Collaborative and enjoys working with cross-functional teams
Embraces change, embodies a continuous improvement mindset, and excels in ambiguity
Able to see and make connections between different initiatives to improve marketing implementation
Comfortable with videoconference meetings
Education & qualifications:
Bachelors degree with major in marketing, communication, or related business area
