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Chester

    Senior Manager, Brand Marketing, Advertising and Media - Chester, United States - Women In Retail Leadership Circle

    Women In Retail Leadership Circle
    Women In Retail Leadership Circle Chester, United States

    1 week ago

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    Description


    Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road – all dedicated to providing a more human way to shop.

    Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

    The Opportunity

    Reporting to the Director, Advertising & Brand Marketing, the Senior Brand Marketing Manager is responsible for developing and overseeing QVC's media strategy to support business and customer goals.

    You will be responsible for promoting QVC's brands/products, collections, programming and customer events in a way that elevates our brand as a whole.

    You will also represent the brand and customer in key decision meetings and pitches that impact our growth plans.
    Who We Are
    QVC empowers shoppers with knowledge and shares insights in a lively and engaging way.

    We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service.

    QVC reachesmore than200million homes worldwide via its 12 broadcast networks and reaches millions more viamultiple streaming services, websites, mobile apps and social pages.

    Your Impact
    Develop the media strategy for integrated marketing campaigns to support business goals & set campaign metrics and goals, manage campaign analysis, and deliver data to key stakeholders
    Drive and oversee execution, design and lead implementation of integrated media campaigns that support the marketing, brand, and programming calendar across mass + customer campaigns
    Sets the strategic advertising/media vision and roadmap with priorities defined across measurement/analytics/learning, creative/content, and innovation
    Work closely with Insights and Analytics partners to develop performance measurement reporting and media mix modeling to demonstrate the impact of cross funnel activities through media
    An internal champion of the brand, works with stakeholders across Merchandising, Commerce, Marketing, Communications/PR and other teams to influence and help develop long term strategic plans that align with the brand vision and company goals
    Mange brand and marketing agency relationships
    What You Bring
    BA/BS in marketing, communications, e-commerce, or related field; or equivalent experience required
    8+ years consumer marketing, media or digital experience. Experience in retail and/or media industries preferred
    Strong understanding of marketing channels and ability to partner with broader marketing stakeholders internally and externally
    Track record of managing, launching, and delivering marketing programs
    Remote work is not permitted in NYC at this time.
    #LI-Hybrid
    Join us as we enrich life's everyday moments – including yours. Apply today
    If you enjoy being a part of a team, creating experiences and delighting customers, you'll love it here.

    If you're excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you'll find amazing projects to work on.

    If you want to grow professionally and learn every day, you'll thrive with us. If you appreciate

    flexible working options, our Qurated community ,


    where intentional connections matter and a company committed to diversity, equity and inclusion, you'll be amazed at what's available for our team members We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more.

    Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers
    For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles.

    They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What's Right so that everyone can thrive.

    We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations.

    As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable

    accommodations/support

    throughout, please contact us at

    for assistance.
    Click Apply and log in with your existing account or create an account.

    This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team.

    #J-18808-Ljbffr
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