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Digital Marketing Specialist - Oklahoma City, United States - DeatschWerks LLC
Description
DeatschWerks, a leading manufacturer of performance fueling systems in the automotive aftermarket industry, is looking for a highly skilled and motivatedDigital Marketing Specialist
to join our marketing team. The ideal candidate will plan, implement, and manage our digital marketing campaigns across various channels. The
Digital Marketing Specialist
will drive brand awareness, lead generation, and customer engagement through digital channels.
ROLE:
Plan, execute, and optimize digital marketing campaigns across various channels, such as social media, email, search engine optimization (SEO), pay-per-click (PPC), and content marketing.
Interacting with customers and other stakeholders via the company's social media accounts
Researching social media trends and informing management of changes that are relevant to the company's marketing activities
Monitor campaign performance, analyze key metrics, and provide regular reports to evaluate success and identify areas for improvement.
Create engaging and relevant content for digital platforms, including social media posts, blog articles, email campaigns, and website content.
Develop and implement social media strategies to increase brand awareness and engagement.
Monitor social media trends, respond to comments, and manage online community interactions.
Optimize website content for search engines to improve organic search rankings.
Manage digital marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
Optimizes stories to boost engagement metrics like clicks, shares, traffic, view, etc.
Content management and scheduling
Website management and updates.
Experience, Skills, and Education
3+ years of professional content management experience, including social media, email marketing and website.
Strong knowledge of the digital marketing industry, trends and new developments.
Fluency with major social media platforms (Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn).
Strong time management skills, including ability to manage and prioritize multiple tasks
Excellent written communication skills
Experience with email production, distribution and database management using MailChimp or similar email marketing solutions.
Knowledge of Adobe Illustrator and Photoshop, as well as Microsoft Office.
Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently.
Knowledge and interest in performance automotive is preferred
College education preferred but not required
Benefits and Compensation
Salary
401K, with 5% company match
Health insurance, including dental and vision
100% company paid life insurance and short-term disability
Paid time off and paid holidays
Fun, young, entrepreneurial work environment
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