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    Marketing Automation Specialist - Oklahoma City, United States - Oodrive

    Oodrive
    Oodrive Oklahoma City, United States

    3 weeks ago

    Default job background
    Description

    Oodrive est la première suite collaborative
    européenne de confiance. Plus d'un million de personnes utilisent Oodrive pour
    collaborer, communiquer et fluidifier l'activité moyennant des outils
    transparents qui garantissent sécurité, souveraineté et conformité. Oodrive est
    l'unique éditeur SaaS qualifié SecNumCloud depuis 2019.

    Dans un contexte où la collaboration à distance se
    démocratise et où la sécurité des données devient de plus en plus importante,
    nous proposons une suite collaborative de confiance et luttons pour la
    souveraineté numérique du continent. Pour en savoir plus sur notre vision,
    rendez-vous ici .

    Nous proposons 3 solutions principales, collaboratives et sécurisées à
    nos clients:

    Oodrive_Work : une solution de partage
    et de stockage,

    Oodrive_Sign : une solution de
    signature électronique,

    Oodrive_Meet : une solution de
    dématérialisation des réunions de gouvernance

    Stanislas , Edouard et Cédric ont fondé Oodrive en 2000 et depuis,
    voilà ce dont nous sommes fiers:

    Nous
    avons été la première entreprise à obtenir la qualification SecNumCloud ,

    Nous
    travaillons avec plus de 3500
    clients , dont 80% du CAC 40,

    Nous
    sommes 400 collaborateurs qui construisons la confiance numérique de
    demain

    Nos valeurs :

    Accountability : Responsibility can be shared,
    accountability must be taken

    Ambition : We play to win

    Play as
    a Team : We
    give priority to what is good for the company and for the team

    Pour voir nos actualités, n'hésitez pas à vous
    abonner à nos pages LinkedIn et Youtube .

    En tant que Marketing automation specialist, vous serez
    rattaché(e) à la Directrice maketing, et vous intégrez une équipe marketing de
    13 personnes. Vos principales responsabilités seront de piloter les mécanismes
    de campagnes, les liens entre les outils et optimiser les étapes du lead
    management process pour optimiser l'efficacité des actions.

    Principales Missions :
    -

    Gestion des outils de la stack marketing :
    Le rôle du Marketing Automation Specialist chez Oodrive
    exige une bonne connaissance de

    Hubspot ,
    notre outil de marketing automation qu'il devra administrer. De la même manière
    il aura à piloter des projets marketing CRM en collaboration avec notre équipe

    Salesforce

    et devra donc aussi
    parfaitement maîtriser cet outil.
    Il aura aussi à assurer l'intégration avec les outils tiers
    du stack (CRM, Webinar ..) tout en apportant des suggestions d'amélioration /
    nouveauté.
    - Lead Management Process: garant du
    process et de la qualité des données associée :
    Le Marketing Automation Specialist est le garant du contrôle
    de l'intégrité et de la qualité des données captées dans l'objectif de disposer
    d'analyses fiables de la performance des actions marketing. Il est aussi en
    charge de l'import de fichiers issus de tactiques offlines et de la prospection
    des SDR. Ces éléments lui permettent de faire des suggestions d'optimisation du
    process et d'enrichir qualitativement la base de données. Ainsi il a aussi un
    rôle d'accompagnement des parties prenantes (SDR/BDR/Sales) avec des processus
    clairs et une communication appropriée.
    - Développement des campagnes automatisées :
    Dans le but de faire mûrir les prospects
    jusqu'à l'acte d'achat, le Marketing Automation Specialist définit et implémente
    des scénarios de nurturing et des parcours. Ainsi, il optimise les différents
    touchpoints composant le parcours prospect.
    Il est aussi en charge du suivi de la
    performance globale des actions emailing et du partage des bonnes pratiques
    auprès des équipes Field marketing. De la même manière il procède à la veille
    et au partage des bonnes pratiques liées aux campagnes de nurturing et aux
    séquences de prospection commerciale (SDR/BDR).

    #J-18808-Ljbffr

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