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Santa Monica

    Media Buyer - Santa Monica, United States - The Fountain Group

    The Fountain Group
    The Fountain Group Santa Monica, United States

    2 weeks ago

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    Description


    This position is a hybrid role only going onsite 3 days a week 2 remote in which ever location is closest to you, options are: New York, NY or Los Angeles, CA or Philadelphia, PA.


    Details for the position are as follows:

    Job Description:
    Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy. Liaise with label planning teams to develop media strategies and campaigns. Execute, manage, and optimize digital media campaigns to maximize conversion value. Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs. Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs. Possess strong technical understanding of programmatic audience buying. Understand pixel implementation on websites for data collection and conversion tracking. Identify target audiences and analyze their characteristics, behaviors, and media habits. Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded. Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary. Research and record trends, innovations, and changes that affect media buying. Aid in educating the digital & marketing teams on best-practices and data driven techniques. Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable. Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed. Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions.


    Qualifications:

    Pay rate $30-40 Bachelor's degree Experience performing media buying for e-commerce Social media planning/buying experiences within key social platforms (Meta, TikTok, Google/YouTube) Experience with major ad exchanges and ad server technology.

    Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify Experience driving eCommerce revenue growth and online lead generation with paid media Familiarity/experience with DoubleClick, Google Analytics, Datorama, Linkfire, Shareablee Music / entertainment industry exp will make a candidate stand out but is not required
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