Sr. Segment Marketing Manager - St. Paul, United States - ECOLAB

Description

At Ecolab, making the world a cleaner, safer place is our business. We are committed to growth and to providing our customers with the most effective and efficient cleaning, food safety, and infection control programs available. We believe that our Marketing Department is one of the keys to our success. Marketing roles at Ecolab are very challenging and involve diverse skills and responsibilities. As a marketing function we are committed to driving growth while providing individuals with a range of developmental career opportunities. The members of our marketing team have an opportunity to help our customers meet their goals, differentiate Ecolab from our competition, and impact the achievement of our aggressive growth targets.

The Institutional North America Marketing team is seeking aSenior Marketing Managerto lead the Institutional Facilities (education, government, and commercial spaces) go-to-market segment growth strategy with a focus on delivering customer value through profitable, targeted programs and incremental innovation, inclusive of key chemistry and equipment programs, digital platforms and new business models to accelerate business growth. This role will enhance Ecolab brand presence and industry influence in the Facilities segment through proactive partnership with industry relation team and key industry groups. Additionally, this role will be responsible for guiding the development and execution of the strategy for the Institutional business' floor care and hand hygiene portfolios. Finally, the role will be expected to build alignment across divisions and functions, present to and gain support from Executive Management, and execute through close collaboration with internal and external stakeholders.

Main Responsibilities:

Lead Facilities segments strategy and sales activation

• "Own the segment" having in-depth understanding of what's happening now with market and customers as well as anticipating what the future will look like
• Develop and execute short term, annual and multi-year Business Strategies to achieve sales targets for the Facilities segments.
• Create segment level value proposition and go-to-market strategy
• Be the "voice" of the segments by setting strategies and execute plans for commercialization of new programs in partnership with other segment teams, distribution marketing, Marketing Communications and Portfolio/Innovation teams
• Partner with sales and customers to capture customer problems and opportunities, and leverage those insights with the innovation and portfolio teams for future innovation requirements (product, service and digital)
• Lead development of segment and business reviews; work closely with other segment leaders to ensure broad alignment of strategies and execution plans
• Build the Ecolab brand within the Facilities segments, including developing strategy and partnership plans for key industry associations and top customers
• Be accountable for growth in the Facilities segments and partner with the Facilities SBU, Global Corporate Accounts, and NA Corporate Accounts teams as well as the Field Sales and Distribution teams and Marcomm to define effective sales and customer activation strategies and initiatives to drive customer gain and solution penetration
• Develop the Facilities innovation strategy and pipeline both near-term and long-term yrs)

Lead portfolio strategies for Floor Care and Hand Hygiene categories

• Lead portfolio strategy for program and product assortment to meet annual sales and profit objectives
• Oversee the development and management of category strategies and roadmaps based on segment / channel priorities and technical capabilities to deliver desired customer outcomes through platform innovation and optimization
• Partner across functional and sales teams to effectively drive portfolio sales activation
• Collaborate with Supply Chain and Finance to manage forecasting and planning efforts

Team Building and Talent Development

• Partner with other Institutional marketing leaders to collaborate on complex projects that span innovation, portfolio management and segment strategy
• Build effective cross-functional (Sales, RD&E, Finance, Supply Chain, Regulatory and enterprise teams) & divisional relationships to develop strategic alignment within the business and with key leadership stakeholders to move initiatives forward
• Lead, manage the workload and performance of one direct report

Minimum qualifications:

• Bachelor's degree and 8 years of professional experience or MBA in Marketing with 5 years of experience
• 2 years of product marketing and innovation experience
• Immigration sponsorship in not available for this position

Preferred qualifications:

• Adept at identifying customer insights and leveraging those insights to build new offering concepts
• Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
• Experience in developing new product launch strategies, including pricing, marketing communications and value proposition development
• Strong communication and presentation skills, particularly to executive level management and a diverse range of stakeholders
• High learning agility. Willingness and ability to quickly learn about new technologies.
• Business-to-business marketing experience
• Commercial Janitorial Cleaning industry experience
• Ability to relate to influential people and complex organizational structures strong interpersonal and relationship building skills
• Demonstrated initiative and leadership skills setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
• Experience with external innovation, forging 3rd party relationships with potential partners, including start-ups and companies with complementary capabilities

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Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. to see our benefits.

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Covid-19 Vaccine Notice

Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.

Americans with Disabilities Act (ADA)

Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.

Our Commitment to Diversity and Inclusion

At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.

In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.