- Managing conversion tracking across platforms such as LinkedIn, Google Adwords, Bing, Google Display, and Facebook to ensure leads are properly tagged for attribution
- Analyzing existing data and historical trends to provide insights into campaign strategy and high-intent digital channels.
- Owning our lead, MQL, and inbound meeting forecasts, and partnering with third-party or internal analytics teams to develop more advanced reporting.
- Working with IT, Sales stakeholders, and relevant Marketing partners to deploy technology and related processes
- Collaborating with cross-functional teams to deliver a database strategy that supports program targeting, reporting, and lead processing
- Partnering with counterparts in sales operations and sales leadership to monitor the pipeline funnel from first impression to qualified meeting, delivering a highly efficient lead management engine.
- Owning all marketing analytics, including building and maintaining reports and dashboards to report to the broader business.
- 6-8 years of Marketing Operations experience, with expertise in HubSpot, Salesforce, RingLead, 6sense, Qualified/Drift, ZoomInfo, Google Analytics, Looker and other technologies.
- Experience working with Google Tag Manager.
- A customer-first attitude toward your internal stakeholders with exceptional communication skills
- Proficient on conversion tracking across platforms such as LinkedIn, Google Adwords, Bing, Google Display, Facebook, and Metadata and ensure leads are properly tagged for attribution.
- Experience building and managing systems integrations (APIs) between various sales and marketing platforms
- Strong project management capabilities with meticulous attention to detail
- Looker, SQL and advanced Excel skills
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Senior Marketing Operations and Technology Manager - San Francisco, United States - Montecarlo
Description
Monte Carlo is looking for a Senior Marketing Operations Managerto help build, operationalize, and measure the impact of our marketing campaigns across the prospect lifecycle. We are looking for a scrappy, data-driven marketer excited to build the Marketing operations and analytics function from scratch and manage the day-to-day operations of our Marketing data, systems, campaigns, and reporting infrastructure.
In this position, you'll be responsible for designing, enforcing, and maintaining data, system, campaign, and reporting standards alongside our counterparts in the Sales organization. You will work closely with our partners in Digital Marketing and Events, providing the operational, process, and technological support that our Digital Marketing team needs to run, track, and optimize their programs. You will also oversee and administer Monte Carlo's marketing technology stack, help drive our database strategy, and work with a cross-organizational team to ensure top-of-funnel health. In short, you'll be the point person for operating and analyzing our marketing and sales funnel from first impression through to MQL and meeting, helping marketing and sales development leaders optimize top of funnel campaign strategy.
This role can be located anywhere in USA, and you'll be reporting to the Head of Marketing
Here's what you'll be doing:
#BI-Remote
About Monte Carlo
As businesses increasingly rely on data to power digital products and drive better decision-making, it's mission-critical that this data is accurate and reliable. Monte Carlo, the data reliability company, is the creator of the industry's first end-to-end Data Observability platform. Named an Enterprise Tech 30 company in 2021 and 2022, a 2021 IDC Innovator, an Inc. Best Place Workplace for 2021 and 2022, and a "New Relic for data" by Forbes, we've raised $236M from Accel, ICONIQ Growth, GGV Capital, Redpoint Ventures, IVP, and Salesforce Ventures. Monte Carlo works with data-driven companies like Fox, PagerDuty, CreditKarma, and other leading enterprises to help them achieve trust in data.
Come As You Are
At Monte Carlo, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
Monte Carlo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are proud to be recognized for our world-class employee experience:
Monte Carlo Named One of the Best Places to Work in the Bay Area for 2022
Monte Carlo Great Place to Work Certified 2022
Data Quality Startup Monte Carlo Is A Unicorn After Fourth Funding Round In Two Years
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