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Digital Marketing Specialist - Peoria, United States - Simantel
Description
As a Digital Marketing Specialist, my objective is:
To ensure all Simantel work meets the strategic and operational requirements of our clients and the agency.
This is a Hybrid or full-time Remote position.
Hybrid if you live in the Central Illinois area, which requires you to be in the Peoria, IL office Tuesday, Wednesday, Thursday with the option to work from home Monday and Friday.
The outcomes I need to produce for clients are:Clients achieve their target outcomes from their work with us
Ensure our work meets strategic, operational, and compliance requirements of the client
Ensure all reporting from various digital marketing platforms including websites, social, media, email campaigns, and paid advertising channels is reviewed, aggregated, and validated for accuracy prior to client receipt
Monitor campaigns for performance and work with the Strategist and channel partners to optimize campaigns based on client goals
The outcomes I need to produce for the agency are:
Develop measurement frameworks to track key performance indicators (KPIs)
Define media, reporting, marketing automation, and information architecture requirements with regards to best practice and client regulations for each project
Inform strategic recommendations through audits, inventories, tracking plans, and technical artifact development
To produce these outcomes, I need to:
Develop a comprehensive understanding of Simantel policies, procedures, and standard workflows across all service lines
Partner with Strategists to understand recommended approach and translate that into actionable plans
Document requirements and ensure adherence to workflow process and dependencies
Support content publishing
Stay update on industry trends within digital channels including web standards (user interface standards, privacy, tracking, usability, and accessibility), paid and owned media channels, and marketing automation
The skills and abilities I require are:
Demonstrated competency in web analytics tracking and implementation including page and event level data
Foundational understanding of paid and owned media channels
Experience working with diverse teams including technical team members and specialists in the following disciplines: developers, media buyers, marketing automation consultants and configuration specialist
Attention to detail and experience managing projects with multiple interconnected steps and dependencies
Experience developing technical and functional requirements
Strong problem-solving skills and the ability to think critically and creatively
Proven experience as a Business Analyst or similar role, preferably in a digital marketing or agency setting
To produce these outcomes, I have decision-making authority over the following:
How to document requirements within the framework of our templates
Prioritization of assigned tasks based on project deadline
In partnership with Project Planners, defining how to tackle a project and the associated timelines
Leading indicators of my success are:
Demonstrated understanding and application of client requirements
Adoption of agency workflow, templates, and compliance procedures
Independently acting as a Digital Business Analyst on assigned accounts
Developing strong working relationships with Project Planners to support project tracking and dependency management
Long-term indicators of my success are:
Delivering projects on deadline that meet client and agency requirements and achieve client desired outcomes
Developing strong working relationships across service lines to support continued optimization of workflow
By applying to Simantel and uploading your resume, you are opting-in to receive communications from Simantel regarding your application.
Simantel offers an attractive compensation package, which includes competitive salary, 401(k) plan, PTO, flexible work arrangements, holiday pay and a comprehensive benefits program.
We encourage anyone interested to apply and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Simantel is not currently hiring individuals for this position who require sponsorship under U.S. immigration laws to be lawfully employed.Powered by JazzHR
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