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    Manager, Campaign Onboarding - Atlanta, United States - Cox Enterprises

    Cox Enterprises
    Cox Enterprises Atlanta, United States

    3 weeks ago

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    Description
    Job Summary:

    Cox Media is seeking a Campaign Onboarding Manager to join our Digital Ad Operations Center of Excellence.

    This position manages a team responsible for acting as the liaison between the local market sales/customers and the fulfillment operations team.

    They will be responsible for ensuring digital campaigns are prepared for on-time fulfillment and deliver results that meet or exceed client expectations across our suite of products.

    This individual must possess a strong ability to build relationships across teams and provide excellent customer service standards.

    They will work in a matrix organization leading remote and geographically diverse teams.

    The Campaign Onboarding Sales Support Manager will work to create efficiencies and streamline workflows around the digital campaign onboarding process.

    They will also determine prioritization of clients and guide their team through the execution of requests to meet internal and external expectations.

    They will be responsible for coordination with their peers within the Digital Ad Operations Center of Excellence to ensure positive performance outcomes and internal and external stakeholder satisfaction.

    This coordination will include mitigation and prevention of escalated issues, the resolution of stakeholder concerns, monitoring of productivity and the execution of strategies to optimize processes, retain talent and maintain a high performing team.

    They will manage a fulfillment team to drive superior campaign execution and results for customers and will manage their performance against associated SLAs and KPIs.

    Primary responsibilities and essential functions:

    Digital Expertise & Professional Development

    :

    Detailed knowledge of both internal and outsourced digital fulfillment requirements and workflow.


    Uses comprehensive knowledge of all digital ad products and fulfillment processes to effectively launch and maintain campaigns that achieve advertiser goals and KPIs.


    Act as subject matter expert of Cox Media's digital media portfolio and the contract terms and guidelines of vendor partnership.

    Invest in continued education on internal processes and compliance standards.


    Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts and sharing knowledge to team members.

    Functional Leadership:


    Manages an interdisciplinary team of digital ad operations resources responsible for digital campaigns, includes hiring, retaining, and growing and developing the team.


    Oversees the execution and management of digital campaigns utilizing diversified product portfolio in support of Cox Media's 10 field offices.

    Advises and coaches team members on procedures, technical problems, priorities, and standard methodology.


    Develops workflow solutions for team to become efficient and create best practices enabling the team to scale and manage additional order volumes.

    Approves and/or escalates any orders that are exceptions to the standardized product catalog and SLAs.

    Monitors fulfillment status to ensure campaigns deliver desired results and makes recommendations to optimize delivery if needed.

    Quality Assurance:


    Review digital campaign submissions for accuracy and compliance with Cox Media methods and procedures, as needed for troubleshooting and employee training.

    Ensure compliance to internal and vendor SLAs for timely execution of campaign onboarding activities.

    Identify reoccurring issues and suggest improvements to processes and tools.

    Holds fulfillment providers accountable for SLA delivery and escalates issues as needed.

    Cross-Functional Collaboration:

    Work closely with other internal departments such as marketing, finance, and operations to streamline processes and enhance overall efficiency.

    Collaborate with the sales team to identify opportunities for accurate execution of digital fulfillment processes and campaign support.

    Liaison between the markets and fulfillment providers for all digital fulfillment inquiries and issues.

    Liaison to preferred vendor for technical troubleshooting on DSP platforms. Responsible for escalating issues and managing through resolution.


    Provides consistent feedback to fulfillment providers and campaign managers to facilitate continuous improvement in the quality of service and campaign results.


    Works with Shared Sales Services and Product Management Team to educate them on fulfillment best practices to ensure markets are properly trained.

    Qualifications and Experience:

    Minimum Qualifications
    2 or more years of experience in a management role

    5+ years of experience working in a digital advertising operations or fulfillment role.

    5+ years of experience in customer service working directly with sales and marketers.

    Comprehensive knowledge of digital advertising ecosystem

    Proven skills in digital campaign management including processing, trafficking and monitoring performance against SLAs and KPIs.


    Excellent interpersonal, leadership, analytical problem solving, listening, written, and verbal communication and collaborative skills to work effectively with teams throughout the organization.

    Keen problem-solving skills - ability to proactively identify potential issues, troubleshoot and quickly resolve them.

    Self-starter, resourceful and excels at "getting things done".

    Strong interpersonal skills with demonstrated experience in cross-functional collaboration.

    Demonstrated customer service skills with ability to build strong working relationships and consistently met or exceeded customer expectations.

    Excellent attention to detail and ability to organize and prioritize assignments.


    Proven ability to manage multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.

    Analytical and possess the ability to evaluate data and interpret results.

    Willing to travel as necessary for training, digital media events, etc.

    Preferred Qualifications
    BA/BS degree in related discipline Marketing, Business Administration

    2 or more years of experience preferred in Digital Marketing

    2 or more years of experience as a media buyer or planner, performing advertising agency work, working in a marketing or public relations role, or some combination of these

    Prior experience specifically with DV360, Amazon DSP, Google Ad Manager, FreeWheel, DSPs or similar advertising systems and technologies

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