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    Marketing Coordinator - Atlanta, United States - Orkin

    Orkin
    Orkin Atlanta, United States

    3 weeks ago

    Default job background
    Description

    Overview:

    Are you ready for your next opportunity to make a difference? We are seeking top talent to join the Marketing department

    Our Marketing Coordinator will assist the Marketing team and agency partners by measuring and reporting on the success of digital marketing campaigns using web analytics tools like Invoca and Google Analytics as well as SEO tools like Brightedge and The Search Monitor. This individual will be supported by an analytics agency, who manages the more advanced aspects of Google Analytics and conversion rate optimization. This is an excellent opportunity for someone early in their career to develop their web analytics skills. The individual that will succeed in this role prefers working with data sets and spreadsheets (as opposed to concepting and developing creative assets) and is exceptionally analytical, detail-oriented, and curious.

    Apply in minutes with a resume, even from your mobile

    Responsibilities:

    You Will . . .

    • Serve as the primary point of contact for creating and maintaining a library of campaign, medium, and source parameters for tagging inbound links from digital marketing campaigns to
    • Assist with call tracking provider, Invoca. Maintain a general understanding of how Invoca functions. Set up and troubleshoot out-of-the-box integrations between Invoca and various digital marketing platforms (e.g. Microsoft Ads)
    • Independently pull basic SEO and GA reporting (e.g. website sessions year-over-year, or ad-hoc reporting on agency partner campaigns)
    • Research lead generation and sales performance at a local level using Orkins data warehouse (no coding required) and SEO tools
    • Assist with and report on in-house A/B and conversion rate optimization tests
    • Assist with and report on lead aggregator performance
    • Additional search engine marketing and digital marketing reporting duties as needed

    The Benefits. . .

    • Challenging position with a financially stable and reputable company
    • Comprehensive benefits package including medical, dental, vision, maternity & life insurance
    • 401(k) plan with company match, employee stock purchase plan
    • Employee discounts, tuition reimbursement, dependent scholarship awards ?
    • Paid vacation, holidays, and sick leave
    • Work Environment: Opportunity for hybrid office and home-based working arrangements once onboarded and trained.

    Why Orkin?

    Orkin is a part of the Rollins, Inc., family of brands. We are a global consumer and commercial service company that provides accurate, comprehensive, and efficient pest management services for both residential and commercial customers. We have over 800 locations worldwide, 13,000 employees, and reach $2B Revenues annually. Our employees help protect our customers where they work, live a play.

    Are you ready to join the Best in Pests?

    Voted Top Workplaces 7 years in a row by The Atlanta Journal-Constitution And now are recognized as a National Top Workplace.

    Qualifications:

    The Experience You Will Bring (Minimum Requirements):

    • BS/BA/BBA or equivalent work experience
    • 1 - 2 years full-time experience with website and/or SEO analytics
    • Intermediate skill with Microsoft Excel (Pivot tables, vlookups, etc.)
    • Strong organization and planning skills; detail-oriented
    • Strong analytical skills
    • Experience working with Google Analytics and SEO tools
    • An understanding of how to use campaign, medium, and source parameters to track the success of digital ad campaigns

    Physical Demands / Working Environment:

    We require the ability to pass a drug screen and background checks. Candidates must have the ability to perform the requirements of the job with or without accommodations. Extensive travel is required for this role.

    Are you ready to take your CAREER to the next level?

    Apply in minutes with a resume even from your mobile device

    Candidate must reside or willing to relocate to the metro Atlanta area.

    Orkin is an Equal Opportunity / Protected Veterans / Individuals with Disabilities Employer

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