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    Senior Brand Experience Marketing Associate - Arlington, United States - Nestle

    Nestle
    Nestle Arlington, United States

    3 weeks ago

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    Description
    Foods people love. Brands people trust. And a career that nourishes your future like no other.
    If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States.

    We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

    We're determined to challenge the status quo and be better tomorrow than we are today.

    As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

    Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

    Because our focus is not only on nourishing our customers, but also about enriching you.
    This position is not eligible for Visa Sponsorship.

    As a Senior Brand Experience Marketing Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Starbucks.

    This person will be responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications.

    In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans.

    This role is accountable for championing the brand's identity and knowing the consumer deeply to create a north star for all business and brand decisions.


    KEY RESPONSIBILITIES:
    Consumer & Customer Intimacy
    Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research
    Understand, validate and/or develop the consumer's hidden universal truths to drive relevant communications
    Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
    Business Planning
    P&L ownership to ensure that key business KPI's are met-revenue, profit, market share and brand health.
    End-to-end cross functional leadership to drive optimized portfolio & value chain
    Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
    Manage brand's consumer marketing budget and demonstrate efficient and effective investment approach
    Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
    Brand and Product Experience
    Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
    Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
    Strong understanding of brand foundational tools and ensures the cultural relevance of the brand's identity, essence, and activations across all touchpoints
    Activate brand's nutrition health and wellness proposition in consumer communication
    Works to produce continuous growth out of total demand generation dollars; manages brand's consumer marketing budget and demonstrate efficient and effective investment approach
    Management of budget, as well as evaluate share, sales and profit for the brand
    Support packaging changes due to product, graphic and/or formula changes
    Commercial Excellence
    Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
    Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment
    Support packaging changes due to product, graphic and/or formula changes


    QUALIFICATIONS / CERTIFICATIONS:
    University Degree (BA/BS) in Marketing or related business field
    MBA preferred
    Knowledge of budget control methods, policies and procedures
    Ability to adapt quickly to change and deliver results
    Ability to work independently and autonomously
    Must have strong problem-solving and decision-making skills.
    Excellent communication (both verbal and written) and interpersonal skills.
    Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
    Proficient in Microsoft Office Applications

    CRITICAL EXPERIENCES
    At least 3-5 years of work experience in marketing or brand management
    Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
    Experience leading marketing communication projects including digital and media strategies
    Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
    Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

    Requisition ID:296116

    It is our business imperative to remain a very inclusive workplace.

    To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle.

    The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

    In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.

    Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

    The Nestle Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.

    All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

    Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.

    Contact us at or please dial 711 and provide this number to the operator:

    *Note: Nespresso is not a federal contractor and does not maintain affirmative action programs
    Review our applicant privacy notice before applying at

    #J-18808-Ljbffr
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