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    Manager, Paid Social Media - Fort Lauderdale, United States - Zimmerman Advertising

    Zimmerman Advertising
    Zimmerman Advertising Fort Lauderdale, United States

    4 weeks ago

    Default job background
    Description
    Consumer Experience > Manager, Content Strategy

    ID: 3302

    Full-Time/Regular
    Overall Objective

    The Manager, Paid Social is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Media and Client Service teams in managing client relationships.


    Responsibilities:

    Campaign Development/Execution:
    Paid social optimizations (proactive and reactive)
    Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
    Forecasting and opportunity/gap analysis
    Campaign management tools, including bid rules/management
    Advanced search engine or social knowledge
    Monitoring new search or social trends and products and evaluating application to client
    Research tools/competitive analysis
    Budget/pacing and billing
    Management of third-party social platforms

    Leadership:
    ·

    Drive paid social strategy and associated tactics to meet client's goals, working closely with account lead(s)
    ·

    Effectively manage and develop junior team members (mentoring, training, etc.)
    ·

    Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
    ·

    Ability to problem solve, such as finding solutions for issues not yet attempted
    ·

    Proactively share learnings and best practices across the organization
    ·

    Establish oneself as an expert within their functional department and client team
    ·

    Identify ways to improve team efficiency and effectiveness, such as new processes
    ·

    Bring new proactive ideas to help meet client goals and grow business

    Communication:
    ·

    Ability to consult/educate/negotiate with clients and agency partners
    ·

    Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
    ·

    Help educate client team on latest trends, best practices, technologies, etc.
    Requirements
    Bachelor's Degree in Advertising, Marketing, Business or related field
    5+ years' experience in Paid Social Media Marketin
    Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
    Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Google +, Instagram, Snapchat, Pinterest, etc.)
    Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred
    Understanding of advanced analytics and performance media
    Be passionately in tune with latest social media developments, online behaviors, and trends.
    Experience with social media management & social listening tools
    Proficiency in MS Word, Excel, PowerPoint, Keynote
    Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
    Urgency and a strong attention to detail, specifically with regards to written communication

    #J-18808-Ljbffr
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