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    Specialist, Brand Marketing - Detroit, United States - Red Bull

    Red Bull
    Red Bull Detroit, United States

    2 weeks ago

    Default job background
    Description
    Company Description


    Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market.

    An important part of our marketing strategy, you will coach Student Marketeer's to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.

    Job Description


    PEOPLE MANAGEMENT
    Hire a dynamic team that represents our brand values

    Lead trainings and build tools to ensure that Student Marketeer teams are successful

    Provide direct and productive coaching to maximize team impact

    Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers


    INCREASE TRIAL AND BUILD BRAND RELEVANCE
    Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance

    Manage local resource allocation (e.g. budgets, cans, hours) based on strategy

    Conduct regular market visits to better understand areas of opportunities and the consumer

    Develop new opportunities beyond existing programs to attract new entry-point consumers

    Analyze program goals and priorities to run a successful program


    COLLABORATION AND DISCOVERY
    Build relationships with internal sales and marketing teams to maximize program impact

    Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

    Qualifications

    Project management experience delivering projects from ideation to execution

    Experience presenting and facilitating trainings and meetings

    Success in collaborative and creative environments

    Collegiate marketing and sampling experience a plus

    Must have a valid U.S. Driver's License

    Additional Information


    Our current Benefits include:
    Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
    (Benefits listed may vary depending on the nature of your employment and/or work location)

    Red Bull North America, Inc.

    is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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