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    Meta Ads Specialist - Los Angeles, United States - Legal Soft Solution

    Legal Soft Solution
    Legal Soft Solution Los Angeles, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionJob Summary:

    We are seeking a dedicated Meta (Facebook and Instagram) Ads Specialist to join our Marketing team at Legal Soft. The ideal candidate will be well-versed in the Meta ads manager, Meta ad library, and Meta best practices. Experience in managing $50,000 in monthly ad spend. This role is essential in driving our online marketing efforts to the next level.

    Key Responsibilities:
    Strategy & Planning:
    • Develop, implement, and optimize paid advertising campaigns across the Meta (Facebook & Instagram) platform.
    • Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.
    • Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.

    Execution:
    • Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the companys brand and goals.
    • A/B test creatives, copy, and audience segments to identify top-performing strategies.

    Analysis & Reporting:
    • Monitor campaign performance daily, ensuring KPIs are met.
    • Produce regular reports detailing campaign performance, insights, and recommendations.
    • Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.

    Collaboration:
    • Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.
    • Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.

    Qualifications:
    • 3 years of experience with Meta advertising platforms.
    • Familiarity with platform analytics and ad management tools.
    • Strong analytical and critical thinking skills.

    Soft Skills:
    • Exceptional communication and interpersonal abilities.
    • Proactive and solution-oriented mindset.
    • Ability to work effectively in a team-oriented environment.
    • Strong organizational skills and attention to detail.
    • Adaptive and willing to learn in a rapidly changing industry.

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