Meta Ads Specialist - Woodland Hills, United States - Legal Soft Solution

Legal Soft Solution
Legal Soft Solution
Verified Company
Woodland Hills, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Job Summary:


Key Responsibilities:


Strategy & Planning:

  • Develop, implement, and optimize paid advertising campaigns across the Meta (Facebook & Instagram) platform.
  • Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives. Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.

Execution:

  • Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the company's brand and goals. A/B test creatives, copy, and audience segments to identify topperforming strategies.

Analysis & Reporting:

  • Monitor campaign performance daily, ensuring KPIs are met.
  • Produce regular reports detailing campaign performance, insights, and recommendations. Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.

Collaboration:

  • Work closely with the content, design, and product teams to create compelling ad creatives and landing pages. Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.

Qualifications:

  • 3 years of experience with Meta advertising platforms.
  • Familiarity with platform analytics and ad management tools. Strong analytical and critical thinking skills.

Soft Skills:

  • Exceptional communication and interpersonal abilities.
  • Proactive and solutionoriented mindset.
  • Ability to work effectively in a teamoriented environment.
  • Strong organizational skills and attention to detail.
  • Adaptive and willing to learn in a rapidly changing industry.
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