- Collaborate with account executives to ensure alignment of event marketing strategy with account plans.
- Plan, execute, and track all aspects of Primer's event presence to maximize lead generation and pipeline growth.
- Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
- Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
- Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
- Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
- Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
- Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
- Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
- Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables - on schedule and within budget.
- Bachelor's degree in Marketing, Business, Communications or similar preferred.
- Minimum five (5) years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution to post-event analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Occasional travel required, less than 20%.
- Hybrid role, with a minimum of one day a week in office (additionally as needed to manage physical event assets).
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Senior Program Manager, Events Marketing - Washington, United States - Primer
Description
Primer exists to make the world a safer place. We do this by providing trusted decision-ready AI to the world's most critical organizations. Our software enables leaders, operators, and analysts to better understand the changing world around us in real time and make informed decisions when the stakes are high. Primer has offices in San Francisco, Pasadena, CA and Arlington, VA. For more information, please visit
Primer Technologies is seeking a results-oriented Senior Program Manager, Events Marketing who specializes in event marketing and/or field marketing strategy, execution, and analysis. This individual collaborates closely with account executives within the US Defense and Intelligence community to ensure that event marketing plans align with account priorities, key objectives, and pipeline goals. This mission-critical role is primarily focused on orchestrating our presence at in-person events, ranging in size from the industry's largest trade shows to small regional expos, while also leveraging additional marketing channels as needed in support of objectives. As the company continues to scale, there's ample opportunity to evolve this role in alignment with account plans. This individual, being part of the Demand Generation team, plays a pivotal role in driving growth.
Role Responsibilities - How You Will Make an Impact
Primer works closely with the U.S. defense and intelligence establishment. Any offer of employment is conditioned on an applicant or employee being able to meet any applicable government contract requirements. The company may rescind any offer of employment to an applicant or terminate an employee if the applicant or employee is unable to perform the functions of the position in compliance with applicable government contracts or if an applicant or employee makes a false attestation of compliance.
What We Offer
We are a series D funded company with investors from Addition, USIT, Lux Capital, Amplify Partners, Addition Capital, Bloomberg Beta, and others. We are intentional around building a diverse and inclusive team of subject matter experts to better advocate for the needs of our users.
We care a lot about our work and about the well being of our team. We encourage everyone to work at a sustainable pace and have an unlimited vacation policy for team members to utilize, Wellness Days and 100% paid leave for parents of growing families.
We offer competitive compensation and comprehensive benefits. This includes full medical, dental, and vision coverage, fertility benefits through Carrot, mental health coverage on demand with Ginger, 401(k) (US employees), remote work stipends, and monthly internet allowance.
Primer is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.
If you need assistance or accommodation due to a disability, you may contact us at
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
